Director of Brand – Communications

KittySpout

. Own the brand story, positioning, tone of voice and brand guidelines for both brands .

Posted 11/3/2026full-timeRemote • Mexico, Ukraine, BrazilLead💰 $45,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand management, communications, and marketing, with a strong focus on building awareness and goodwill through events, partnerships, and PR campaigns. Proven ability to execute brand moments end to end while measuring impact and aligning with company values.

Highest-signal resume keywords

Brand ManagementEvent PlanningPublic RelationsCampaign ExecutionConsumer Brand Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningBudget ManagementCampaign PlanningMeasurable Results TrackingSOP DevelopmentCommunity BuildingContent CreationPartnership ManagementPress Kit MaintenanceBrand Health Reporting

Soft Skills

CollaborationCreativityAttention to DetailPassion for Brand ValuesStrong Communication

Tools & Technologies

Email MarketingSocial Media ManagementWebsite ManagementEvent Management ToolsPR Agency Collaboration

Industry Keywords

Consumer BrandsNonprofit PartnershipsPet Industry ExperienceNorth American AudienceCause Marketing

About the role

Key responsibilities & impact

Own the brand story, positioning, tone of voice and brand guidelines for both brands
Design and run a measurable giving-back program with shelter and rescue partners
Build the yearly brand-moment calendar and run each moment end to end
Manage concepts, partners, budgets, websites, email, social, creators and press for brand moments
Run pop-ups, events, sponsorships and stunts with defined budgets and goals
Pitch brand moments, cause campaigns and launches to earned media directly or through a managed PR agency
Build a super-fan community and turn customer reviews, photos and stories into brand content
Review brand touchpoints including website, packaging, ads, email and social
Run adoption events and donation drives and track their impact
Win reviews, gift-guide placements and awards; maintain the press kit and track media mentions
Report brand health monthly and own the brand budget
Set monthly Rocks with the CEO and write SOPs for the brand playbook
Work directly with the founder and collaborate with growth and creator teams

Requirements

What you’ll need

Fully remote, full-time, based in Mexico, Ukraine or Brazil
Fluent in English
7+ years in brand, communications or brand marketing at consumer brands is ideal; 5–6 years with strong results is also considered
Experience building awareness and goodwill for a consumer brand through causes, events and PR
Experience planning and shipping brand moments end to end, on time and on budget, across many partners
Experience running nonprofit or shelter partnerships that were real, measured and credible
Ability to turn moments into stories that press and customers repeat, with demonstrable press wins
Experience running campaigns for a North American audience
Ability to run events and partners in North America remotely through agencies, partners and local contractors
Sharp eye for on-brand execution and consistency across every touchpoint
Ability to tie brand work to measurable results such as branded search, word of mouth and press
Willingness to work overtime or weekends if needed
Passion for the work and excellent cultural fit with the company's values
Excited to work closely with the founder and help scale the company
Pet industry experience is a bonus

Benefits

Comp & perks

Bonus of 10–20% of base
Fully remote work
Contractor arrangement with monthly invoicing