Director of Brand & Communications

KittySpout

. Own the brand story, positioning, tone of voice and brand guidelines for both brands while keeping them distinct .

Posted 11/3/2026full-timeRemote • Canada, United Kingdom, IrelandLead💰 $85,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand storytelling, positioning, and marketing strategies, with a strong focus on building community engagement and measurable brand impact through events and partnerships. Proven ability to manage budgets, run campaigns, and collaborate effectively with diverse stakeholders to drive brand growth.

Highest-signal resume keywords

Brand StorytellingEvent PlanningPublic RelationsBudget ManagementCommunity Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MarketingCampaign ManagementCause MarketingPartnership DevelopmentPerformance Measurement

Soft Skills

CollaborationCreativityCommunicationAttention to DetailCultural Fit

Industry Keywords

Consumer BrandsNonprofit PartnershipsDTC MarketingPet Industry ExperienceNorth American Audience

About the role

Key responsibilities & impact

Own the brand story, positioning, tone of voice and brand guidelines for both brands while keeping them distinct
Design and run a giving-back program with shelter and rescue partners and track its impact
Build the yearly brand-moment calendar and run each moment end to end, including concepts, partners, budgets, website and email, social, creators and press
Run pop-ups, events, sponsorships and stunts, each with its own budget and goal
Pitch every brand moment, cause campaign and launch directly or through a managed PR agency
Build a super-fan community and turn customer reviews, photos and stories into brand content
Report brand health monthly and own the brand budget
Review new pages, packaging, emails and key ads before launch and conduct quarterly brand audits
Manage national and local shelter and rescue partners, adoption events and donation drives
Pitch press and podcasts, win reviews, gift-guide placements and awards, maintain the press kit and track media mentions
Set monthly Rocks with the CEO and write SOPs for the brand playbook
Work directly with the founder to scale a profitable DTC pet brand from $50M+ toward $100M+

Requirements

What you’ll need

Fully remote, full-time, based in Canada, the United Kingdom or Ireland
Fluent in English
7+ years in brand, communications or brand marketing at consumer brands is ideal; 5–6 years with strong results is also considered
Experience building awareness and goodwill for a consumer brand through causes, events and PR
Experience planning and shipping brand moments end to end, on time and on budget, across many partners
Experience running nonprofit or shelter partnerships that were real, measured and credible
Experience turning moments into stories that press and customers repeat, with demonstrable press wins
Experience running campaigns for a North American audience
Ability to run events and partners remotely through agencies, partners and local contractors
Sharp eye for on-brand work and consistency across every touchpoint
Ability to tie brand work to measurable results such as branded search, word of mouth and press
Willingness to work overtime or weekends if needed
Excellent cultural fit according to the company's values
Excited to work closely with the founder and help scale the company
Pet industry experience is a bonus

Benefits

Comp & perks

Fully remote work arrangement
Bonus of 10–20% of base salary
Contractor arrangement with monthly invoicing