Freelance Web Designer – DTC Shopify

KittySpout

. Review both websites, brand guidelines, and competitors .

Posted 11/3/2026contractRemote • Poland, Ukraine, Serbia, Romania, Portugal, BrazilMid-LevelSenior💰 $35 - $70 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing mobile-first web systems using Figma, with a strong focus on conversion-led design principles and collaboration with brand and CRO teams. Proven ability to elevate ecommerce brands while maintaining their core identity, leveraging AI tools for innovative design solutions.

Highest-signal resume keywords

Figma Design SystemsConversion-Led DesignEcommerce Website DesignAI Design Tools ExperienceMobile-First Design

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Web DesignDesign SystemsConversion PrinciplesEcommerce DesignAI Image ToolsAI Layout ToolsAI Site-Building ToolsMobile-First DesignFigma ProficiencySplit Testing

Soft Skills

CreativityCollaborationAdaptabilityPassion for WorkCultural Fit

Tools & Technologies

FigmaShopifyAI Tools

Industry Keywords

DTCEcommerceBrand GuidelinesCompetitor AnalysisPet Brands

About the role

Key responsibilities & impact

Review both websites, brand guidelines, and competitors
Present 2–3 web directions per brand within the first two weeks
Build mobile-first Figma web design systems for both brands
Design 8–10 signature sections per brand for mobile and desktop
Apply conversion principles to every section
Launch major new sections as split tests with the CRO Lead
Collaborate with the Head of Brand & Community and CRO Lead
Hand over clean Figma files, assets, usage rules, and a walkthrough
Enable the web team to extend the system with AI
Review the first AI-built sections after handover
Check implemented pages against designs before launch

Requirements

What you’ll need

Fully remote, freelance, ongoing
Fluent in English
5+ years designing websites
Portfolio of live ecommerce sites, ideally Shopify, demonstrating strong taste and creativity
Experience elevating established ecommerce brands without losing what already works
Very experienced designing with AI, including AI image, layout, and site-building tools
Ability to build clear, extensible design systems in Figma
Knowledge of conversion-led design and CRO principles
Strong Figma skills and mobile-first design experience
Ability to take direction from brand and CRO teams and contribute better ideas
Available to start within the next few weeks and turn feedback around quickly
Passionate about the work
Excellent cultural fit
DTC or pet brand experience is a bonus

Benefits

Comp & perks

Ongoing freelance engagement
Paid test task at the candidate’s hourly rate
Flexible fully remote work
Opportunity to work directly with the founder and have significant impact
Ongoing design work after the initial project