Head of Brand – Impact

KittySpout

. Own the brand story, positioning, tone of voice and brand guidelines for both brands, keeping them distinct .

Posted 11/3/2026full-timeRemote • Mexico, Ukraine, BrazilLead💰 $45,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand storytelling, positioning, and guidelines while effectively managing partnerships and events to drive brand awareness and goodwill. Proven ability to execute campaigns that yield measurable results and engage a North American audience.

Highest-signal resume keywords

Brand StorytellingEvent ManagementPublic RelationsPartnership DevelopmentCampaign Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MarketingCampaign PlanningBudget ManagementImpact TrackingContent CreationSOP DevelopmentBrand AuditingCause MarketingPerformance MeasurementCommunity Building

Soft Skills

Excellent CommunicationCultural FitPassion for WorkCollaborationCreativity

Industry Keywords

Consumer BrandsNonprofit PartnershipsPet IndustryNorth American AudienceEarned MediaBrand GuidelinesPress Kit ManagementCommunity EngagementBrand Health ReportingCause Campaigns

About the role

Key responsibilities & impact

Own the brand story, positioning, tone of voice and brand guidelines for both brands, keeping them distinct
Design and run a giving-back program with shelter and rescue partners, and track its impact
Build the yearly brand-moment calendar and run each moment end to end, including concepts, partners, budgets, website and email, social, creators and press
Run pop-ups, events, sponsorships and stunts, each with its own budget and goal
Win earned media by pitching brand moments, cause campaigns and launches directly or through a managed PR agency
Build a super-fan community and turn customer reviews, photos and stories into brand content
Report brand health monthly and own the brand budget
Own brand foundations, guidelines and asset libraries for both brands
Review new pages, packaging, emails and key ads before launch, and conduct quarterly brand audits
Choose anchor causes with the CEO and manage national and local shelter and rescue partners
Run adoption events and donation drives, tracking and reporting their impact
Pitch press and podcasts, win reviews, gift-guide placements and awards, maintain the press kit, and track mentions
Set monthly Rocks with the CEO and write SOPs so the playbook works without one person

Requirements

What you’ll need

Fully remote, full-time, based in Mexico, Ukraine or Brazil
Fluent in English
7+ years in brand, communications or brand marketing at consumer brands is ideal; 5–6 years with strong results is also considered
Experience building awareness and goodwill for a consumer brand through causes, events and PR
Experience planning and shipping brand moments end to end, on time and on budget, across many partners
Experience running nonprofit or shelter partnerships that were real, measured and credible
Ability to turn brand moments into stories that press and customers repeat, with demonstrated press wins
Experience running campaigns for a North American audience
Ability to run events and partners in North America remotely through agencies, partners and local contractors
Sharp eye for on-brand execution and consistency across every touchpoint
Ability to tie brand work to measurable results such as branded search, word of mouth and press
Willingness to work overtime or weekends if needed
Passion for the work
Excellent cultural fit according to the company's values
Excitement to play a major role in scaling the company and work closely with the founder
Pet industry experience is a bonus

Benefits

Comp & perks

Bonus of 10–20% of base
Fully remote work
Contractor arrangement with monthly invoicing