Head of Brand – Impact

KittySpout

. Own the brand story, positioning, tone of voice and brand guidelines for both brands while keeping them distinct .

Posted 11/3/2026full-timeRemote • Canada, United Kingdom, IrelandLead💰 $85,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand storytelling, positioning, and marketing strategies, with a strong focus on building community engagement and measurable impact through events and partnerships. Proven ability to manage budgets, run campaigns, and collaborate effectively with diverse stakeholders.

Highest-signal resume keywords

Brand StorytellingEvent PlanningPublic RelationsCause MarketingBudget Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand MarketingCampaign ManagementPartnership DevelopmentImpact MeasurementContent Creation

Soft Skills

CollaborationCommunicationCreativityAttention to DetailCultural Fit

Industry Keywords

Consumer BrandsNonprofit PartnershipsPet IndustryNorth American AudienceBrand Audits

About the role

Key responsibilities & impact

Own the brand story, positioning, tone of voice and brand guidelines for both brands while keeping them distinct
Design and run a giving-back program with shelter and rescue partners, and track its impact
Build the yearly brand-moment calendar and run each moment end to end, including concepts, partners, budgets, website and email, social, creators and press
Run pop-ups, events, sponsorships and stunts, each with its own budget and goal
Pitch every brand moment, cause campaign and launch directly or through a managed PR agency
Build a super-fan community and turn customer reviews, photos and stories into brand content
Report brand health monthly and own the brand budget
Review pages, packaging, emails and key ads before launch and conduct quarterly brand audits
Choose anchor causes with the CEO and manage national and local shelter and rescue partners
Run adoption events and donation drives and track/report impact
Pitch press and podcasts, win reviews, gift-guide placements and awards, maintain the press kit and track mentions
Set monthly Rocks with the CEO and write SOPs so the playbook works without one person
Work directly with the founder to scale profitable DTC pet brands

Requirements

What you’ll need

Fully remote, full-time, based in Canada, the United Kingdom or Ireland
Fluent in English
7+ years in brand, communications or brand marketing at consumer brands is ideal; 5–6 years with strong results is also considered
Experience building awareness and goodwill for a consumer brand through causes, events and PR
Experience planning and shipping brand moments end to end, on time and on budget, across many partners
Experience running nonprofit or shelter partnerships that were real, measured and credible
PR and storytelling experience, with demonstrated press wins
Experience running campaigns for a North American audience
Ability to run events and partners remotely through agencies, partners and local contractors
Sharp eye for on-brand work and consistency across every touchpoint
Ability to tie brand work to measurable results such as branded search, word of mouth and press
Willingness to work overtime or weekends if needed
Excellent cultural fit according to the company’s values
Excited to work closely with the founder and help scale the company
Pet industry experience is a bonus

Benefits

Comp & perks

Bonus of 10–20% of base
Fully remote work
Contractor arrangement with monthly invoicing