Head of Brand Marketing

KittySpout

. Own the brand story, positioning, tone of voice and brand guidelines for both brands while keeping them distinct .

Posted 11/3/2026full-timeRemote • Mexico, Ukraine, BrazilLead💰 $45,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand storytelling, positioning, and managing brand guidelines while executing impactful campaigns and partnerships. Proven ability to drive brand awareness and goodwill through strategic events, PR, and community engagement.

Highest-signal resume keywords

Brand StorytellingEvent PlanningPublic RelationsCampaign ManagementPartnership Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand MarketingCampaign ExecutionBudget ManagementPerformance MeasurementContent Creation

Soft Skills

CommunicationCollaborationCreativityAttention to DetailCultural Fit

Tools & Technologies

Email MarketingSocial Media ManagementPress Kit ManagementEvent Management Software

Industry Keywords

Consumer BrandNonprofit PartnershipsPet IndustryBrand Health ReportingCommunity Engagement

About the role

Key responsibilities & impact

Own the brand story, positioning, tone of voice and brand guidelines for both brands while keeping them distinct
Design and run a giving-back program with shelter and rescue partners and track its impact
Build the yearly brand-moment calendar and run each moment end to end, including concepts, partners, budgets, website and email, social, creators and press
Run pop-ups, events, sponsorships and stunts with individual budgets and goals
Pitch every brand moment, cause campaign and launch directly or through a managed PR agency
Build a super-fan community and turn customer reviews, photos and stories into brand content
Report brand health monthly and own the brand budget
Review pages, packaging, emails and key ads before launch and conduct quarterly brand audits
Manage national and local shelter and rescue partners, adoption events and donation drives
Pitch press and podcasts, win reviews, gift-guide placements and awards, maintain the press kit and track mentions
Set monthly Rocks with the CEO and write SOPs for repeatable operations

Requirements

What you’ll need

Fully remote, full-time, based in Mexico, Ukraine or Brazil
Fluent in English
7+ years in brand, communications or brand marketing at consumer brands is ideal; 5–6 years with strong results is also considered
Experience building awareness and goodwill for a consumer brand through causes, events and PR
Experience planning and shipping brand moments end to end, on time and on budget, across many partners
Experience running nonprofit or shelter partnerships that were real, measured and credible
Ability to turn a moment into a story that press and customers repeat, with press wins to show
Experience running campaigns for a North American audience
Ability to run events and partners remotely through agencies, partners and local contractors
Sharp eye for what is on-brand and ability to protect consistency across every touchpoint
Ability to tie brand work to measurable results such as branded search, word of mouth and press
Willingness to work overtime or weekends if needed
Passion for the work and excellent cultural fit
Excited to work closely with the founder and help scale the company
Pet industry experience is a bonus

Benefits

Comp & perks

Fully remote work arrangement
Bonus of 10–20% of base salary
Contractor arrangement with monthly invoicing