Head of Brand Marketing

KittySpout

. Own the brand story, positioning, tone of voice and brand guidelines for both brands .

Posted 11/3/2026full-timeRemote • Canada, United Kingdom, IrelandLead💰 $85,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand management, communications, and marketing, with a focus on executing impactful campaigns and building community engagement. Proven ability to manage partnerships, budgets, and brand storytelling to drive measurable results.

Highest-signal resume keywords

Brand ManagementCampaign ExecutionPartnership DevelopmentPublic RelationsCommunity Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningEvent PlanningBudget ManagementCampaign MeasurementContent CreationSOP DevelopmentPress PitchingBrand AuditingCause MarketingConsumer Insights

Soft Skills

Attention to DetailCollaborationCreativityCommunicationPassion for Work

Tools & Technologies

Email Marketing PlatformsSocial Media Management ToolsWebsite Management SystemsPR Management Software

Industry Keywords

Consumer BrandsNonprofit PartnershipsPet Industry ExperienceBrand Health ReportingCommunity Building

About the role

Key responsibilities & impact

Own the brand story, positioning, tone of voice and brand guidelines for both brands
Keep the two brands distinct and ensure consistent execution across touchpoints
Design and run a measurable giving-back program with shelter and rescue partners
Build the annual brand-moment calendar and run each moment end to end
Manage concepts, partners, budgets, websites, email, social, creators and press for brand moments
Run pop-ups, events, sponsorships and stunts with defined budgets and goals
Pitch brand moments, cause campaigns and launches to press directly or through a managed PR agency
Build a super-fan community and turn customer reviews, photos and stories into brand content
Report brand health monthly and own the brand budget
Review pages, packaging, emails and key ads before launch and conduct quarterly brand audits
Manage national and local shelter and rescue partners, adoption events and donation drives
Win reviews, gift-guide placements and awards; maintain the press kit and track media mentions
Set monthly Rocks with the CEO and write SOPs for repeatable brand operations

Requirements

What you’ll need

Fully remote, full-time, based in Canada, the United Kingdom or Ireland
Fluent in English
7+ years in brand, communications or brand marketing at consumer brands is ideal; 5–6 years with strong results is also considered
Built awareness and goodwill for a consumer brand through causes, events and PR
Planned and shipped brand moments end to end, on time and on budget, across many partners
Run nonprofit or shelter partnerships that were real, measured and credible
Turn moments into stories that press and customers repeat, with demonstrated press wins
Run campaigns for a North American audience and manage events and partners remotely through agencies, partners and local contractors
Sharp eye for on-brand execution and consistency across touchpoints
Tie brand work to measurable results such as branded search, word of mouth and press
Willing to work overtime or weekends if needed
Passionate about the work
Excellent cultural fit with the company's stated values
Excited to help scale the company and work closely with the founder
Pet industry experience is a bonus

Benefits

Comp & perks

Bonus of 10–20% of base