Social Media Lead – Student Creator

Knowt

. Create one talk-to-camera video every day for TikTok and Instagram .

Posted 10/19/2026part-timeRemote • United States, CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creating engaging video content for TikTok and Instagram, with a strong understanding of high school culture and standardized testing. Proven ability to analyze performance data and adapt content strategies to maximize engagement and reach.

Highest-signal resume keywords

Video Content CreationSocial Media ManagementData-Driven Decision MakingHigh School Culture FluencyOn-Camera Presence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Video EditingScriptwritingContent PlanningPerformance TrackingTrend Analysis

Soft Skills

ReliabilityAdaptabilityCreativityCollaborationCommunication

Tools & Technologies

TikTokInstagramVideo Editing Software

Industry Keywords

AP ExamsSATACTTest PrepEdTech

About the role

Key responsibilities & impact

Create one talk-to-camera video every day for TikTok and Instagram
Take each video from idea to publication, including hook, script, filming, editing, and caption
Create relatable and useful content about AP exams, SAT and ACT, finals, college applications, and test stress
Integrate Knowt naturally into content
Keep posts native to platform culture using current sounds, formats, humor, and slang
Test hooks, formats, storytelling angles, and calls to action
Plan content around the school calendar and key student deadlines
Turn trends, comments, and performance data into content ideas
Send a weekly performance recap and decide what to scale, fix, or drop
Track views, watch time, saves, shares, comments, and signups
Film in batches to maintain daily posting
Work with the Student Marketing Manager, incorporating review feedback and completing revisions within 24 hours

Requirements

What you’ll need

Experience running and growing an account, your own or a brand’s; show the numbers
Real comfort on camera; appearing on screen every day is non-negotiable
Fluency in high school culture, including AP classes, standardized tests, and application season
Instinct for what goes viral on TikTok and Instagram, and ability to explain why
Reliability: hit deadlines and respond to feedback quickly
Data-driven approach backed by views and conversion data
Ability to turn feedback around within 24 hours
Nice to have: experience making content for edtech, test prep, or student audiences
Nice to have: experience scripting for other creators
Nice to have: strong AP, SAT, or ACT results
Must be a resident of Canada or United States

Benefits

Comp & perks

Base pay plus performance bonuses tied to account growth
Flexible hours
Room to grow the role if it’s working
Direct feedback from the Student Marketing Manager
Access to the CMO
Real ownership of creative direction