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Koala®

Growth Marketing Manager – D2C

Koala®

. Build, plan, and optimise paid social and paid search channels .

Posted 10/14/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in scaling e-commerce brands through effective management of paid social and paid search channels, with a strong focus on performance metrics and budget optimization. Capable of executing creative strategies and collaborating with external partners to drive growth and efficiency.

Highest-signal resume keywords
Paid Social Channel ManagementPerformance Data AnalysisBudget OptimizationE-Commerce Growth StrategyExcellent Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Performance MetricsCreative TestingChannel Launch ExecutionMER ManagementBlended CAC AnalysisContribution Margin UnderstandingIncrementality MeasurementData-Driven Decision MakingTrend IdentificationAutonomous Work
Soft Skills
Commercial ThinkingConfidence in PresentingCollaboration with StakeholdersBias-for-Action MindsetAdaptability in Fast-Scaling Environments
Industry Keywords
E-CommerceD2C Start-UpGrowth ExecutiveLean Team OperationsGlobal Stakeholder Engagement

About the role

Key responsibilities & impact
  • Build, plan, and optimise paid social and paid search channels
  • Work with the creative strategist to build a creative testing engine
  • Execute tests to scale accounts and provide business learnings
  • Manage MER and scale budgets profitably based on performance data
  • Monitor and analyse daily performance and identify trends
  • Plan and execute launches of new channels and growth opportunities
  • Own reporting and forecasting on spend, efficiency, and contribution
  • Manage external partners including agencies, freelancers, and creative resources
  • Monitor industry trends and test new platform features
  • Review current setups and processes regularly
  • Operate with a lean, bias-for-action mindset and deliver work quickly

Requirements

What you’ll need
  • 3–5+ years of experience scaling e-commerce brands
  • Growth Executive or equivalent experience, ready to own budget, performance, and channels in a lean D2C start-up
  • Strong knowledge of paid social channels and relevant performance metrics
  • Genuine appetite to broaden knowledge through hands-on launch of new channels
  • Commercial thinking, including MER, blended CAC, contribution margin, and incrementality
  • Ability to own a channel and budget without daily oversight
  • Experience working in a fast-scaling environment
  • Excellent communication skills and confidence presenting insights and recommendations to technical and non-technical audiences
  • Experience working autonomously in a lean team or regional role
  • Exposure to global stakeholders across time zones

Benefits

Comp & perks
  • Hybrid working with approximately 2–3 days in the London Treehouse office and work from home
  • Generous time off, including Koala life leave, volunteer leave, parental leave, and more
  • Free Koala products with mates rates for friends and family
  • Employee Assistance Program with unlimited sessions for financial, work, relationship, family, or wellbeing support
  • Competitive pension matching with NEST
  • Learning Management platform
  • Individual and team growth budgets
  • Dedicated learning and development days
  • Volunteer days
  • B Corp certified and WWF partnership
  • Equal opportunity workplace