Growth Marketing Specialist

Koala®

. Support Koala’s paid media engine alongside the Growth Lead .

Posted 10/26/2026full-timeSydney • AustraliaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a focus on campaign management across platforms like Meta and TikTok, leveraging analytical skills to drive growth and optimize spending. Proficient in using AI tools for reporting and analysis while maintaining effective communication and collaboration with cross-functional teams.

Highest-signal resume keywords

Performance MarketingCampaign ManagementE-Commerce ExperienceAnalytical JudgmentAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementPerformance MarketingConversion OptimizationBudget ManagementTracking SetupPixel ManagementCreative TestingData AnalysisGrowth Marketing StrategyPerformance Creative

Soft Skills

Clear CommunicationCuriosityFast LearningAnalytical ThinkingCollaboration

Tools & Technologies

MetaTikTokYouTubeGoogle AdsAI ToolsAutomation Tools

Industry Keywords

E-CommerceDTCGrowth MarketingPerformance MetricsCreative Insights

About the role

Key responsibilities & impact

Support Koala’s paid media engine alongside the Growth Lead
Contribute to growth marketing strategy, testing, and new growth streams
Build, launch, QA, and manage campaigns across Meta, YouTube, TikTok, and Google
Pace budgets against business needs and reallocate spend against agreed targets
Scale effective campaigns and stop underperforming activity
Monitor daily, weekly, and monthly performance trends
Identify spend anomalies, CPA shifts, and creative fatigue and act on them
Own the weekly performance read with the Growth Lead
Run structured tests across creative, account structure, bidding, and landing experiences
Share creative insights with the Creative Strategist
Partner with e-commerce, lifecycle, and Data & Analytics teams
Maintain healthy tracking
Use AI tools and automation to improve reporting and analysis

Requirements

What you’ll need

2–3 years of experience in performance or growth marketing, in-house or agency
E-commerce or DTC experience preferred
Hands-on experience running campaigns in Meta and TikTok
Strong understanding of performance creative, attention drivers, and conversion factors
Strong commercial and analytical judgment
Ability to connect in-platform metrics to business impact
Working knowledge of tracking setup and pixel management
Active use of AI tools to improve work speed and quality
Clear and fast communication
Ability to learn quickly
Curiosity and a strong hunger to learn

Benefits

Comp & perks

Hybrid working with approximately 3 days in the Alexandria Treehouse office and work-from-home flexibility
Generous time off, including volunteer leave, parental leave, and Koala life leave
Fully stocked kitchen with healthy local produce, breakfast, salad bar, kombucha, and monthly barbecues
Pet-friendly workplace
Free Koala products and mates rates for friends and family
Employee Assistance Program with unlimited financial, work, relationship, family, and wellbeing support sessions
Learning Management platform
Individual and team growth budgets
Dedicated learning and development days
Volunteer days
B Corp certification, WWF Partnership, Soft Landing membership, and 1% initiatives