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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in sales enablement and competitive intelligence, with a strong focus on producing high-quality sales artifacts and training content. Proficient in utilizing AI tools and CRM platforms to enhance content creation and maintain organized sales resources.
Highest-signal resume keywords
Sales EnablementRFP And RFI Response ManagementContent Creation In PowerPointAI Tool ApplicationHubSpot Maintenance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Playbook DevelopmentCompetitive Intelligence CompilationObjection-Handling Guide CreationTraining Video ProductionVersion Control Management
Soft Skills
Organizational SkillsCommunication SkillsFeedback Implementation
Tools & Technologies
LoopioSynthesiaHubSpotNotionHighSpot
Industry Keywords
GTM EnablementLoyalty MarketingMartechSaaSCRM
Tech Stack
Tools & technologiesAssembly
About the role
Key responsibilities & impact- Produce deal-driven sales artifacts, including RFP and RFI responses in Loopio, pitch deck story sections in PowerPoint, and demo or vignette support
- Draft and tailor objection-handling guides, talk tracks, and decision trees
- Build and maintain sales playbooks, battlecards, and positioning materials
- Produce sales training content and enablement videos in Synthesia
- Maintain the RFP response repository and answer libraries in Loopio
- Apply Claude and other AI tools to accelerate drafting and summarize competitive and market inputs
- Compile competitive intelligence on loyalty and martech vendors and translate it into actionable positioning
- Maintain enablement and content records in HubSpot
- Organize and version-control a single source of truth for sales content
- Track usage and feedback on enablement assets and implement improvements
- Contribute market and competitive insights to GTM Enablement and Product
- Turn around deal-support requests quickly for Business Development
- Improve messaging, structure, and content quality across assets
- Build an actively used content library, faster RFx and pitch turnaround, and effective battlecards and playbooks
Requirements
What you’ll need- 2 to 4 years of experience in sales enablement, GTM enablement, competitive intelligence, or a related content and sales-support function
- Experience building and maintaining RFP and RFI responses in Loopio, including answer library upkeep and full response assembly under deadline
- Experience producing polished, on-brand sales and training decks in PowerPoint
- Experience creating enablement and training videos in Synthesia or a comparable platform
- Experience applying Claude and other AI tools to draft, summarize, and accelerate enablement content
- Experience maintaining sales and content data in HubSpot
- Experience building sales playbooks, battlecards, and objection-handling guides
- Experience compiling and maintaining competitive intelligence on loyalty and martech vendors
- Experience organizing and version-controlling a shared content library
- Familiarity with SaaS, CRM, and loyalty or martech concepts
- Prior sales, pre-sales, or business development experience strongly preferred
- Experience building repeatable AI-assisted workflows preferred
- Experience with HubSpot, Notion, HighSpot, and similar CRM/sales tools preferred
- Familiarity with win/loss synthesis and decision-tree logic preferred
- Familiarity with the loyalty marketing and martech competitive landscape preferred
Benefits
Comp & perks- Flexible work environment and remote work
- Flexible Time Off
- Nine Company-Wide Holidays
- Diverse suite of benefits supporting growth, development, and personal well-being
- Periodic travel opportunities for team collaboration, customer engagements, training, and company events
