Brand Associate

Koch

. Drive commercialization of new products and product changes from planning through launch .

Posted 10/30/2026full-timeAtlanta • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in commercialization processes, product transitions, and portfolio management while effectively analyzing market dynamics and consumer feedback to drive successful product launches. Strong collaboration and communication skills are essential for building relationships and navigating complex challenges.

Highest-signal resume keywords

Commercialization ProcessesProduct Launch SupportData Analysis and InsightsCross-Functional CollaborationLeadership Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product TransitionsSKU SetupSales Catalog ManagementData AnalysisBusiness Performance ScorecardsDecision-MakingPortfolio ManagementConsumer Feedback AnalysisMarket Trend IdentificationRisk Management

Soft Skills

Collaborative Relationship-BuildingProactive InitiativeComfort with AmbiguityIntellectual CuriosityEffective Communication

Tools & Technologies

Microsoft ExcelMicrosoft PowerPointCircanaNielsen

Industry Keywords

Consumer Packaged GoodsRetailAway from Home

About the role

Key responsibilities & impact

Drive commercialization of new products and product changes from planning through launch
Partner cross-functionally to align priorities, resolve issues and move work forward
Own commercialization and portfolio processes, including SKU setup, product transitions, sales catalog and samples
Anticipate risks and manage trade-offs for successful launches, transitions and business outcomes
Build and maintain scorecards for brand, category and business performance
Analyze sales, consumer and competitive dynamics to identify trends, risks and opportunities
Develop understanding of business economic drivers and evaluate alternatives
Turn data into insights, implications and recommendations for business partners
Serve as day-to-day business partner on product quality and consumer experience
Partner with manufacturing, quality and consumer care teams to identify and resolve issues
Analyze quality and consumer feedback for trends and improvement opportunities
Help ensure products meet consumer and customer expectations
Plan and lead commercialization working sessions, plant site meetings and National Sales Meeting activities
Establish clear objectives, decisions and follow-through
Bring structure and clarity to complex or ambiguous problems
Communicate recommendations simply
Seek diverse perspectives and challenge constructively

Requirements

What you’ll need

Bachelor's degree or higher
Experience organizing and managing multiple priorities
Experience using Microsoft Excel and PowerPoint
Intellectual curiosity and willingness to ask questions and understand the “why”
Ability to consider alternatives and trade-offs in decision-making
Collaborative relationship-building and ability to work with others
Comfort creating structure and moving forward through ambiguity
Proactive initiative and follow-through
Experience in CPG, Retail or Away from Home segments (preferred)
Familiarity with Circana, Nielsen or other syndicated/category data sources (preferred)
Experience supporting product launches, commercialization, or portfolio management (preferred)
Demonstrated leadership through work, internships, academic experiences, or other organization (preferred)

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Flexible spending accounts
Health savings accounts
Life insurance
Accidental death and dismemberment (ADD)
Disability benefits
Retirement benefits
Paid vacation/time off
Educational assistance
May include infertility assistance
May include paid parental leave
May include adoption assistance
Flexible work environment supporting individual work and personal needs