Director, Lifecycle & Organic Growth

KOHO

. Own the strategy, roadmap and targets for Lifecycle and Organic Growth .

Posted 11/10/2026full-timeRemote • CanadaLead💰 CA$175,000 - CA$210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Lifecycle and Organic Growth strategies, with a strong focus on customer engagement through platforms like Braze. Proven ability to lead teams, manage complex marketing initiatives, and ensure compliance in a regulated environment.

Highest-signal resume keywords

Lifecycle MarketingCustomer Engagement PlatformsSEO and ASOTeam LeadershipRegulatory Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCRMSQLJourney ArchitectureSegmentationLiquid PersonalizationPredictive PersonalizationData IntegrationA/B TestingIncrementality Evidence

Soft Skills

Analytical JudgmentExecutive CommunicationTeam Management

Tools & Technologies

BrazeSegmentHeadless CMSMartech StackAI-Powered Search Discovery

Industry Keywords

B2C Consumer TechFintechSubscription BusinessCanadian Financial Services RegulationCASL

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the strategy, roadmap and targets for Lifecycle and Organic Growth
Lead lifecycle programs across onboarding, activation, cross-sell, upsell, reactivation, retention and servicing
Set direction for organic acquisition across koho.ca, SEO, GEO, app store optimization and content marketing
Bring rigorous measurement to Organic and connect organic presence to registrations and activation
Connect owned channels with Paid, Affiliates and Product for an end-to-end customer journey
Steward the global control group and incrementality program
Own the experimentation roadmap, including A/B tests, holdouts and multivariate journeys
Present performance and strategy to the executive team
Own the Lifecycle operating model, legal review, QA, launches and post-launch measurement
Partner with Legal and Compliance on accurate, compliant and auditable customer communications in English and French
Own incident response and business continuity for customer messaging
Own website governance and release protection
Manage the owned-channel martech stack and vendors, with Braze as the core platform
Lead, develop, retain and grow a team of seven

Requirements

What you’ll need

10+ years in lifecycle, CRM or retention marketing at a B2C consumer tech, fintech or subscription business
4+ years leading managers
Track record of moving business metrics through owned channels, backed by incrementality evidence
Deep, hands-on fluency with a modern customer engagement platform; Braze strongly preferred
Experience with journey architecture, segmentation, Liquid personalization, and CDP data integration such as Segment
Working fluency in SEO and technical SEO, ASO, content strategy, and AI-powered search discovery
Strong analytical judgment; comfortable in SQL or working closely with Data
Experience in a regulated industry
Executive communication skills
Experience managing and retaining engaged teams
Already using AI in day-to-day work
Experience with Canadian financial services regulation and CASL
Experience with predictive or ML-driven personalization
Professional working proficiency in French is nice to have
Experience with a headless CMS such as Sanity and on-site experimentation is nice to have
Must be legally eligible to work in Canada

Benefits

Comp & perks

Competitive compensation & equity
Generous vacation
Wellness days
Flex Days
Holiday closure
Remote-first environment
Coworking support
Yearly all hands retreat
Access to coaching & growth programs
Parental top-up & leave policies
Comprehensive health benefits
Power-up budgets for books, home office setup, phone & internet, AI tools, and professional development