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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management with a focus on growth strategies, user acquisition, and activation metrics. Proficient in quantitative analysis, CAC/LTV modeling, and leading cross-functional teams to drive product-led growth initiatives.
Highest-signal resume keywords
Product Management ExperienceGrowth Metrics OptimizationSQL ProficiencyCross-Functional LeadershipStrategic Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth Strategy DesignQuantitative AnalysisCAC/LTV ModelingExperiment DesignA/B TestingProduct AnalyticsBehavioral EconomicsConversion OptimizationFintech OnboardingKYC Optimization
Soft Skills
Strategic CommunicationBusiness-Case Writing
Tools & Technologies
AI ToolsEppoOptimizelyMartech ToolsBI Tools
Industry Keywords
Consumer GrowthFintechProduct-Led GrowthUser ActivationUser Acquisition
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Lead a dedicated growth pod focused on converting registered users into active customers or building product-led acquisition channels
- Own growth KPIs tied to user acquisition or activation and their impact on revenue and unit economics
- Design, ship, and iterate on growth initiatives weekly
- Maintain an experiment backlog with hypotheses and success criteria
- Use quantitative analysis, financial modeling, and CAC/LTV economics to prioritize investments
- Lead a cross-functional pod with engineering, design, data, and marketing
- Diagnose and reduce friction across funnels, onboarding, and growth channels
- Design and scale product-led growth loops
- Collaborate with the other growth pod across the full user journey
- Present growth strategy, experiment results, and roadmap decisions to executive audiences during quarterly strategy reviews
Requirements
What you’ll need- 3–5+ years of product management experience
- At least 2 years focused on growth, activation, acquisition, or product-led growth at a consumer or fintech company
- Demonstrated track record of moving growth metrics, with specific measurable results
- Ability to write SQL when needed
- Ability to design experiments with statistical rigor
- Ability to make decisions based on CAC/LTV modeling
- Experience leading cross-functional pods or squads involving engineering, design, marketing, and data
- Strong strategic communication and business-case writing skills
- Active daily use of AI tools such as Claude, ChatGPT, or Perplexity
- Legally eligible to work in Canada
- Nice-to-have: Canadian fintech or regulated financial services experience
- Nice-to-have: product analytics, martech, and BI tools familiarity
- Nice-to-have: A/B testing platforms such as Eppo or Optimizely
- Nice-to-have: behavioural economics, incentive design, or conversion optimization background
- Nice-to-have: fintech onboarding and KYC optimization experience
- Nice-to-have: product-led acquisition at scale experience
Benefits
Comp & perks- Competitive compensation & equity
- Generous vacation
- Wellness days
- Flex Days
- Holiday closure
- Remote-first environment
- Coworking support
- Yearly all hands retreat
- Access to coaching & growth programs
- Parental top-up & leave policies
- Comprehensive health benefits
- Power-up budgets for books, home office setup, phone & internet, AI tools, and professional development
- Work-life integration
- Asynchronous collaboration
- Flexible hours