Demand Gen Lead

Kojo

. Report to the Head of Marketing .

Posted 10/9/2026full-timeRemote • Canada, United StatesSenior💰 $75,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth marketing and demand generation strategies, with a strong focus on pipeline management, website conversion optimization, and leveraging AI for campaign production. Proficient in building and managing a modern martech stack to drive effective marketing initiatives across various channels.

Highest-signal resume keywords

B2B SaaS Marketing ExperienceDemand Generation StrategyPaid Search and Paid Social ManagementSEO, AEO, and GEO OptimizationMartech Stack Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingDemand GenerationWebsite Conversion OptimizationCampaign Asset ProductionAccount-Based MarketingPipeline ManagementA/B TestingAutomated CampaignsData-Driven MarketingBudget Management

Soft Skills

Strategic ThinkingAdaptabilityCollaborationCreativityProblem-Solving

Tools & Technologies

HubSpotClayN8nZapierAI Workflows

Industry Keywords

B2B MarketingSaaSLead GenerationMarketing AutomationSales-Led Motion

About the role

Key responsibilities & impact

Report to the Head of Marketing
Set growth marketing and demand generation strategy to meet pipeline and revenue goals
Own the pipeline number, channel mix, and quarterly plans
Partner with sales on target accounts, handoffs, and follow-ups
Partner with product marketing on messaging and launches
Work with events to convert leads into pipeline
Build and own a modern martech stack and experiment with automated outbound, signal-based campaigns, and ABX tactics
Own paid search and paid social strategy, execution, budgets, and efficiency targets across Google, LinkedIn, Meta, and other channels
Run creative, audience, and offer experiments; scale effective approaches
Own website conversion through landing pages, A/B tests, and improved visitor-to-demo paths
Grow organic discovery through SEO, AEO, and GEO, including technical optimization, structured content, and measurement
Use intent, engagement, and first-party data to trigger automated campaigns across ads, email, and outbound
Design outbound sequences, build target lists, and work with SDRs/BDRs to generate meetings
Create AI agents and workflows for account research, outbound, campaign production, and reporting
Produce and distribute campaign assets across content, ads, email, landing pages, and social
Help the marketing team adopt AI workflows and repurpose existing content across channels

Requirements

What you’ll need

7–10+ years of B2B SaaS marketing experience, primarily in demand generation or growth, at startups from Seed to Series C
Experience with a sales-led, enterprise-focused motion is a plus
Experience owning a marketing-sourced pipeline target
Hands-on experience running and scaling paid search and paid social, managing budget and improving CAC
Experience improving website conversion and driving growth through SEO, AEO, and GEO
Ability to write and produce campaign assets with AI assistance
Experience building account-based programs and using intent or engagement signals to trigger campaigns and outbound
Ability to run HubSpot and a modern martech stack independently, including attribution, routing, and dashboards
Experience building AI agents or workflows using tools such as Clay, n8n, Zapier, or LLM APIs
Strategic, scrappy, and comfortable with ambiguity and constant testing

Benefits

Comp & perks

New hire equity grant
Full suite of perks and benefits for US-based full-time employees
Remote work from home 100% of the time across North and South America
Work during business hours congruent with local time zone