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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B demand generation strategy, including campaign execution, lead nurturing, and performance analysis. Proficient in managing marketing technology stacks and optimizing digital marketing efforts across various channels.
Highest-signal resume keywords
B2B Demand Generation StrategyHubSpot Marketing AutomationGoogle Ads ManagementLead Generation and Pipeline DevelopmentWebsite Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationDigital MarketingLead NurturingCampaign Performance AnalysisContent CreationSEOMulti-Channel CampaignsData AnalysisConversion Rate OptimizationAccount Targeting
Soft Skills
CollaborationCommunicationPresentation SkillsStrategic ThinkingAdaptability
Tools & Technologies
HubSpotGoogle AdsLinkedInCRM PlatformsMarketing Technology Stack
Industry Keywords
B2B Technology MarketingData Center IndustryCloud ServicesTelecomsHosting
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Own the demand-generation strategy for the top of the funnel, including plans, objectives and KPIs
- Define target markets, customer segments, territories and account priorities with the CRO and Sales
- Shape market-, segment- and site-specific messaging and value propositions
- Present demand-generation performance, insights and recommendations to the CRO and leadership team
- Develop and execute multi-channel campaigns across LinkedIn, Google Ads, email and organic search
- Develop targeted campaigns and continuously test and optimise audiences, messages, channels and formats
- Build landing pages and campaign assets
- Manage lead nurturing and follow-up workflows in HubSpot or an equivalent platform
- Steer external partners and agencies against performance objectives
- Own Kolo's website, content, user experience, SEO, organic search and conversion
- Own Kolo's LinkedIn presence and create and publish relevant content
- Create and adapt content supporting demand generation and commercial priorities
- Translate technical topics into compelling content with internal subject-matter experts
- Support case studies, customer stories, campaign materials and sales-supporting content
- Work closely with Sales on target accounts, customer needs and pipeline priorities
- Support Sales with campaigns and materials to generate and accelerate opportunities
- Own customer events and coordinate Kolo's presence at industry events and conferences
- Ensure marketing leads are qualified, followed up and tracked
- Improve Marketing-to-Sales handover and conversion
- Build a coherent marketing technology stack for territory management, account targeting, data enrichment, tracking and reporting
- Use HubSpot or equivalent CRM/marketing automation for campaigns, contacts, nurturing, segmentation and reporting
- Own end-to-end funnel tracking and maintain accurate campaign and lead data
- Monitor performance and report regularly to the CRO
- Analyse lead generation, cost per lead, conversion rates, pipeline generated and campaign ROI
- Improve campaign performance, marketing efficiency and attribution
Requirements
What you’ll need- Several years of experience in B2B demand generation or digital marketing
- Experience owning a demand-generation strategy, not only campaign execution
- Proven experience in B2B technology marketing
- Experience in the data center industry or with an IT service provider strongly preferred
- Experience in cloud, connectivity, telecoms or hosting is relevant
- Demonstrated experience generating leads and pipeline through digital marketing campaigns
- Hands-on experience managing Google Ads and LinkedIn campaigns
- Strong experience with HubSpot or an equivalent marketing automation / CRM platform
- Experience building a marketing technology stack, including enrichment, account targeting and tracking
- Experience managing and optimising a B2B website
- Experience running customer events and supporting Sales around industry events
- Fluent English is mandatory
- Additional Nordic or European languages are a plus
Benefits
Comp & perks- Significant ownership of the demand-generation area
- Direct exposure to the CRO and Sales organisation
- Opportunity to see the direct commercial impact of your work
- Opportunity to build and shape Kolo's demand-generation engine
- Opportunity to work with B2B technology, data centers and commercial marketing