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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand storytelling, copywriting, and creative direction, with a strong ability to translate complex concepts into accessible narratives. Proficient in managing multiple projects while maintaining brand voice and visual identity across various channels.
Highest-signal resume keywords
Brand Creative DirectionCopywriting and Narrative DevelopmentAdobe Creative Suite ProficiencyDigital Campaign ManagementPortfolio of Brand Storytelling
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingNarrative Framework DevelopmentVisual Identity MaintenanceProject ManagementHTML ProficiencyCSS FamiliarityDigital Design SystemsConcept DevelopmentEditing and Elevating CopyProduction Craft
Soft Skills
CollaborationCreative LeadershipPresentation SkillsAdaptabilityCommunication
Tools & Technologies
Adobe PhotoshopAdobe IllustratorAdobe InDesignFigmaAI Creative Tools
Industry Keywords
BrandingConsumer BrandsWellnessTechnologyLifestyleIndustrial Design Integration
About the role
Key responsibilities & impact- Own the creative output of the brand end to end, including its story, copy, and finished assets
- Discover and shape core customer and product stories
- Develop narrative frameworks and unifying themes for campaigns, launches, and content
- Own and enforce the brand voice across all channels and touchpoints
- Translate science, product capability, and strategy into accessible stories
- Write brand copy for advertising, organic social, website, email, product, and packaging
- Craft headlines, taglines, scripts, and body copy
- Edit and elevate copy from contributors and external partners
- Lead concept development and design execution for digital campaigns, social content, and print collateral
- Produce finished on-brand creative and maintain visual identity systems
- Prepare final files to vendor specifications and manage vendor sourcing and delivery
- Build organic social and advertising creative, adapting it by channel and audience
- Manage multiple projects, deliverables, approvals, and timelines
- Partner with creatives, strategic initiatives, the CEO, product teams, and external partners
- Present creative rationale and visual direction to leadership
- Direct freelancers, contractors, or external agencies as needed
Requirements
What you’ll need- Six or more years in brand creative, design, or creative direction, with demonstrated work across branding, product, and campaign creative
- Professional writing or copywriting background, with published or shipped copy across advertising and social
- Highly proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and collaborative tools such as Figma
- Working proficiency with current AI creative tools; candidates will be tested during the selection process
- Strong digital and video portfolio showing narrative thinking, visual craft, hierarchy, typography, and composition
- Proven success delivering compelling creative in fast-paced, multi-stakeholder environments
- Familiarity with HTML and CSS and digital design systems
- Portfolio demonstrating narrative and brand storytelling, writing and copywriting, and hands-on design and production craft
- Ability to write, design, and produce finished brand work end to end
- Experience supporting consumer brands in wellness, technology, or lifestyle preferred
- Familiarity with industrial design integration preferred
- Understanding of responsive web layouts and mobile-first visual systems preferred
Benefits
Comp & perks- Paid test project may be offered to shortlisted candidates
