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Koura

Global Marketing Communications Lead

Koura

. Own and evolve the Refrigerants business unit’s marketing communications strategy .

Posted 11/6/2026full-timeHouston • Texas • United StatesSenior💰 $130,000 - $160,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and executing marketing communications strategies, with a strong focus on content development, stakeholder management, and data-driven insights. Proficient in managing cross-functional projects and leveraging digital tools to enhance brand visibility and engagement.

Highest-signal resume keywords
Marketing Communications StrategyContent Development and StorytellingStakeholder ManagementWeb Analytics and SEOProject Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
B2B MarketingContent DevelopmentDigital MarketingEvent ManagementData AnalysisTechnical-to-Commercial TranslationCRM ToolsSocial Media StrategySEO/GEOCampaign Management
Soft Skills
Strategic ThinkingCommercial AcumenProactive Problem SolvingDetail-OrientedExcellent Organizational Skills
Tools & Technologies
CMS PlatformsCRM SystemsAI Tools for MarketingWeb Analytics ToolsSocial Media Platforms
Industry Keywords
Chemical IndustryMarketing CommunicationsDemand GenerationBrand StewardshipMarket-Led Approach

About the role

Key responsibilities & impact
  • Own and evolve the Refrigerants business unit’s marketing communications strategy
  • Translate business priorities into messaging, positioning, and communications plans
  • Partner with Business Development to shape and implement go-to-market plans
  • Drive a market-led approach and establish KPIs, measure ROI, and provide data-driven insights
  • Lead content development and storytelling for complex technical and regulatory topics
  • Own product launch and commercialization communications for the refrigerants portfolio
  • Create collateral and steward the business unit brand across channels
  • Own website and priority social media content strategy
  • Drive digital and demand-generation activity with the Digital Strategy & Campaign team
  • Coordinate PR agencies, identify press and trade-association opportunities, build media contacts, and drive coverage
  • Represent the business unit internally and externally as category communications champion
  • Define event and campaign objectives and coordinate operational delivery with internal functions and regional agencies
  • Collaborate with the MarCom team, OF&EM business units, regional teams, business functions, and external partners
  • Support global stakeholder alignment and consistent execution
  • Provide hands-on support and guidance to local teams in the country of assignment on branding and corporate communications

Requirements

What you’ll need
  • 5–10 years in Marketing/Communications
  • B2B and chemical industry experience desirable
  • Fluent in English (mandatory)
  • Proficiency in Spanish and a third language highly preferred
  • Up to 30% domestic and international travel
  • Strategic thinking and commercial acumen
  • Content development and storytelling, including technical-to-commercial translation
  • Project management and ability to lead cross-functionally and globally
  • Solid understanding of web analytics, social media, paid media, SEO/GEO, CMS platforms, and CRM systems
  • Interest/basic knowledge in AI tools applied to marketing and content creation
  • Events management proficiency
  • Experience with CRM tools for lead nurturing, customer relationship development, pipeline visibility, and reporting
  • Stakeholder management and customer engagement
  • Ability to work across regions and functions
  • Proactive, detail-oriented, solution-driven, and excellent organizational and continuous improvement mindset

Benefits

Comp & perks
  • Healthcare coverage
  • 401(k)-retirement savings plan
  • Paid company holidays
  • Paid vacation time
  • Paid sick time
  • Parental leave
  • Short- and long-term disability leave
  • Employee assistance program
  • Short- and long-term incentive compensation may be included
  • Comprehensive employee support to help employees thrive at work and home