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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating and managing communication campaigns using CRM platforms, with a strong focus on data segmentation, performance monitoring, and operational support. Proficient in collaborating with cross-functional teams to enhance customer engagement and loyalty program workflows.
Highest-signal resume keywords
CRM Campaign ManagementData SegmentationPerformance MonitoringCommunication SkillsOrganizational Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRM PlatformsDatabase ManagementList CleaningCampaign TestingPerformance Reporting
Soft Skills
Attention to DetailCollaboration
Tools & Technologies
Customer.ioHubSpotBrazeSalesforce Marketing CloudExcelGoogle Sheets
Industry Keywords
Communication CampaignsLoyalty ProgramAutomated JourneysOperational SupportSegmentation
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Create and configure communication campaigns on CRM platforms (Customer.io, Treble, WhatsApp Business)
- Segment driver databases for targeted sends by cross-referencing data and cleaning lists
- Schedule one-off and recurring sends via WhatsApp, RCS, and email
- Create and submit HSMs (WhatsApp templates) for approval
- Test campaigns before sending
- Monitor delivery, read, response, and conversion rates, and report on performance
- Support the maintenance of automated journeys (CRM workflows)
- Support the development of workflows for the KoviMotora+ loyalty program, including segmentation by tier and city
- Provide operational support for ticket generation during periods of increased volume
- Update the CRM calendar and organize the send queue
- Handle operational requests from CX, Product, Billing, and Ops teams related to communications
Requirements
What you’ll need- Experience with CRM or marketing automation tools (Customer.io, HubSpot, Braze, Salesforce Marketing Cloud, or similar)
- Ability to work with databases, including filtering, segmentation, and list cleaning in Excel/Google Sheets
- Strong organizational skills to manage multiple simultaneous requests and tight deadlines
- Attention to detail
- Strong communication skills for collaborating with partner teams
Benefits
Comp & perks- Life Insurance
- Health Insurance
- Dental Insurance
- Flash Card (meal and/or food allowance)
- Partnership with SESC after 90 days of employment
- Transportation Allowance or Fuel Allowance
- Childcare Allowance
- Extended maternity leave of 180 days
- Extended paternity leave of 20 days
- Wellhub with part of the cost subsidized by Kovi
- Kovenção (company-wide meeting)