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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading credit card acquisition strategies, optimizing account growth through data-driven approaches, and fostering collaboration with cross-functional teams. Proven ability to manage financial targets and develop effective marketing initiatives in the retail and financial services sectors.
Highest-signal resume keywords
Credit Card Acquisition StrategyData-Driven Decision MakingNegotiation SkillsLeadership ExperienceRetail Financial Services Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
P/L ManagementCampaign AnalysisA/B TestingMarket ResearchAccount Forecasting
Soft Skills
Excellent Communication SkillsInterpersonal Relationship BuildingAttention to DetailLeadership Skills
Certifications & Qualifications
Bachelor's DegreeMBA Desired
Industry Keywords
Credit Card ProgramRetailMerchandisingFinancial ServicesCompetitive Landscape
About the role
Key responsibilities & impact- Lead the strategic direction of credit card acquisition, adoption and growth for Kroger’s credit card team.
- Drive new account volume and income over the life of the credit card program.
- Develop the product growth strategy to deliver budgeted accounts and operating profit associated with new accounts.
- Develop long-term acquisition strategies, including new credit card offers and features, by assessing competition, customer needs and research findings.
- Create annual plans and lead initiatives to acquire new credit card accounts profitably.
- Use data-driven strategies and A/B testing with partners to optimize new accounts and spend.
- Collaborate with Marketing, cross-functional internal teams and external partners.
- Implement activation and early engagement programs across multiple internal and external channels.
- Manage forecasting and KPIs; develop campaign analysis and incentive strategies related to new accounts.
- Monitor the competitive landscape to inform program, feature and future product development.
- Communicate, promote and execute KPF programs and initiatives throughout Kroger and divisional teams.
- Partner with KPF business lines to deliver store-level execution necessary to meet financial targets.
- Travel to meet internal and external partners.
- Perform essential job functions with or without reasonable accommodation.
Requirements
What you’ll need- 10+ years of experience leading people or working with external partners.
- 5+ years of retail, merchandising or financial services experience.
- 5+ years of negotiation experience with external partners.
- Deep understanding of P/L drivers.
- Demonstrated accuracy and attention to detail.
- Excellent oral and written communication skills.
- Strong leadership and interpersonal relationship-building skills.
- Bachelor’s degree.
- MBA desired.
Benefits
Comp & perks- A wide range of healthcare coverage, including affordable, comprehensive medical, dental, vision and prescription coverage, through company plans or collective bargaining agreement plans.
- Flexible scheduling in full- and part-time roles with paid time off, including holiday and sick pay based on eligibility and length of service.
- Free counseling through the Employee Assistance Program.
- Free, confidential financial tools and coaching with Goldman Sachs Ayco.
- Associate discounts on purchases, including food, travel and technology.
- Up to $21,000 in tuition reimbursement over your career through the Continuing Education program.
- Industry-leading training programs and diverse career pathways.
- Hybrid work arrangement.
