Director, Marketing Promotions

Kyverna Therapeutics

. Lead the strategic development, execution, and governance of promotional strategies and activities for miv-cel and future pipeline products .

Posted 10/7/2026full-timeEmeryville • California • United StatesLead💰 $220,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading promotional strategies for complex scientific products, with a strong focus on compliance, cross-functional collaboration, and strategic vision. Proven ability to mentor teams and manage agency partnerships while ensuring promotional materials meet regulatory standards.

Highest-signal resume keywords

Promotional Strategy DevelopmentCross-Functional LeadershipRegulatory ComplianceDigital Marketing ExperienceBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Promotional RegulationsProject ManagementRevenue ForecastingExpense Budget PlanningOmnichannel Engagement StrategiesLaunch ExperienceMarket AccessHEORScientific AccuracyMessaging Frameworks

Soft Skills

Exceptional Communication SkillsCollaborative MindsetStrategic JudgmentAbility to InfluenceMentoring

Certifications & Qualifications

Bachelor’s DegreeAdvanced Degree (MBA, PhD, PharmD)

Industry Keywords

Pharmaceutical MarketingBiotechnology MarketingCell-TherapyRare DiseasePromotional Review CommitteePatient AdvocacyField Sales TeamsPromotional MaterialsAgency ManagementHigh-Growth Environment

About the role

Key responsibilities & impact

Lead the strategic development, execution, and governance of promotional strategies and activities for miv-cel and future pipeline products
Define and own global promotional strategy aligned with brand strategy, corporate objectives, and patient needs
Shape promotional narratives, messaging frameworks, and omnichannel engagement strategies for launch readiness and long-term brand growth
Oversee budgets and manage agency of record and other agency partnerships
Develop peer-to-peer and patient programs and promotional materials across digital, field-based, congress, and non-personal promotion channels
Ensure promotional materials are scientifically accurate, balanced, differentiated, and compliant
Develop the commercial launch Plan of Action for field sales teams and coordinate with Commercial Training
Provide strategic guidance on conference and sales meeting plans
Collaborate with Medical Affairs, Market Access, HEOR, Sales, Legal, Clinical, Regulatory, Patient Advocacy, and Corporate Affairs
Lead promotional readiness for product and indication launches, including message testing, omnichannel planning, conferences, sponsorships, and strategic and tactical promotional plans
Evolve promotional strategies post-launch based on market expansion strategy, market feedback, performance data, and competitive dynamics
Establish and manage Promotional Review Committee review processes and serve as a senior escalation point for complex promotional issues
Build, develop, and mentor a high-performing marketing promotions team and agency partners
Establish scalable best practices, processes, and capabilities

Requirements

What you’ll need

Bachelor’s degree required
10+ years’ experience in marketing, including digital and social media, promotional regulations, PRC processes, and compliance standards
Demonstrated success leading promotional strategy for cell-therapy, specialty, rare disease, or complex scientific products, ideally including launch experience
Deep experience in pharmaceutical or biotechnology marketing promotions
Strong understanding of regulated promotional environments
Strong cross-functional leadership skills and ability to influence and align senior stakeholders
Executive presence and strategic judgment in a fast-moving, high-growth environment
Exceptional communication skills and collaborative mindset
Demonstrated ability to set a vision, lead change, and mentor others
Strategic vision, cross-functional leadership, project management, and ability to influence with and without authority
Firm command of agency and financial management, revenue forecasting, and expense budget planning and tracking
Comfort navigating ambiguity and contributing at the executive leadership level
Advanced degree (MBA, PhD, PharmD, or equivalent) preferred
Biotech sales experience is a plus

Benefits

Comp & perks

Eligible for bonus
Benefits
Participation in the company’s stock plan
Hybrid work option in Emeryville, CA or West Coast remote work
Approximately 25% travel