Senior Growth Performance & Analytics Analyst

L’OCCITANE Group

. Plan, execute, and optimize acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, affiliate platforms, and other digital media channels.

Posted 10/8/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Growth and Performance Marketing, with advanced skills in Google Ads, Meta Ads, TikTok Ads, and Google Analytics 4. Proficient in data analysis, funnel optimization, and dashboard development to drive acquisition and conversion strategies.

Highest-signal resume keywords

Growth MarketingPerformance MarketingGoogle AdsGoogle Analytics 4Data Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital AcquisitionConversion Rate OptimizationFunnel AnalysisData VisualizationCampaign Management

Soft Skills

Analytical SkillsCommunication SkillsRelationship BuildingProactive AttitudeOrganizational Skills

Tools & Technologies

Google Tag ManagerPower BILooker StudioGA4GTM

Industry Keywords

Demand GenerationCAC OptimizationAffiliate PlatformsSales Consultant ProductivityKPI Monitoring

About the role

Key responsibilities & impact

Plan, execute, and optimize acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, affiliate platforms, and other digital media channels.
Manage media budgets with a focus on efficient growth, demand generation, and optimization of CAC, conversion rate, revenue, and average order value.
Lead relationships with agencies and partners, ensuring operational excellence and continuous performance improvement.
Monitor and analyze the complete acquisition and activation funnel for sales consultants, identifying opportunities for improvement.
Analyze data from media platforms, landing pages, GA4, GTM, and GERA to generate actionable insights and recommendations.
Build dashboards, analyses, and executive presentations to track key business metrics.
Develop and execute tests to increase conversion, activation, and consultant productivity.
Ensure the quality of digital measurement, tracking, and data integrity.
Partner with the Direct Sales, UX, NPS, CRM, and Technology teams to improve the digital experience and channel performance.
Support the definition and monitoring of KPIs, targets, and growth plans for the operation.

Requirements

What you’ll need

Solid experience in Growth, Performance Marketing, and Digital Acquisition.
Advanced knowledge of Google Ads, Meta Ads, TikTok Ads, and affiliate platforms.
Advanced proficiency in Google Analytics 4 (GA4).
Experience with Google Tag Manager (GTM), including event implementation and validation and measurement frameworks.
Strong analytical skills and the ability to turn data into business recommendations.
Experience analyzing funnels and optimizing conversion and performance.
Knowledge of data visualization tools and dashboard development.
Hands-on, proactive, organized, and results-oriented profile.
Excellent communication and relationship-building skills with diverse stakeholders.
Preferred: experience in Direct Sales, network marketing, or reseller-based business models.
Preferred: experience with Growth, experimentation, and CRO.
Preferred: knowledge of Power BI, Looker Studio, or similar tools.
Preferred: experience with cohort analysis, activation, and productivity of sales channels.
Preferred: experience with sales-force management platforms or consultant ecosystems.

Benefits

Comp & perks

Profit-Sharing Bonus: participation in company profits upon achievement of targets (starting at one annual salary)
Meal and Food Allowance: BRL 775.00 on a flexible benefits card
Transportation Allowance
Health Insurance through SulAmérica
Dental Insurance through Odontoprev
Extended leave: six months for the primary caregiver and three months for the secondary caregiver
Sou'L mental health and well-being program for you and your dependents
TotalPass
Life Insurance
Birthday day off during your birthday month
BRL 300.00 birthday voucher for products at company stores or a spa visit
“Sextou”: leave early once a month
“Sem Fronteiras”: work remotely from anywhere you choose for several weeks each year
40% L'Occitane discount on products at company-owned stores and 50% discount on spa packages