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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in e-commerce performance measurement and analytics, with a strong focus on Google Analytics 4 and Google Tag Manager. Capable of implementing and validating tracking specifications, analyzing customer journeys, and optimizing digital experiences through data-driven insights.
Highest-signal resume keywords
Google Analytics 4 (GA4)Google Tag Manager (GTM)DataLayer ImplementationE-commerce TrackingCRO and A/B Testing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
E-commerce Performance MeasurementTag ImplementationEvent TrackingData VisualizationHTMLJavaScriptSQLBigQueryEnhanced EcommerceTag Debugging
Soft Skills
Analytical ThinkingProblem SolvingIndependent InvestigationAttention to Detail
Tools & Technologies
Looker StudioPower BIGTM Preview/DebugGA4 DebugViewDigital Behavior Tools
Industry Keywords
E-commerceCustomer JourneyConversion Rate OptimizationBrazil’s LGPDConsent Management Platforms
Tech Stack
Tools & technologiesBigQueryJavaScriptSQL
About the role
Key responsibilities & impact- Measure, analyze, and improve e-commerce performance
- Ensure that key customer journeys and interactions are accurately measured
- Turn data into insights for the E-commerce, Marketing, Product, and Technology teams
- Create, configure, and maintain tags, triggers, and variables in Google Tag Manager
- Implement and enhance e-commerce tracking in Google Analytics 4
- Define and implement events, parameters, and conversions
- Develop dataLayer specifications for implementation by the development team
- Technically validate the e-commerce dataLayer and events
- Implement and validate e-commerce events, including view_item_list, select_item, view_item, add_to_cart, remove_from_cart, view_cart, begin_checkout, add_shipping_info, add_payment_info, and purchase
- Create custom events to measure specific website journeys and interactions
- Troubleshoot tracking issues and data inconsistencies
- Test implementations using GTM Preview/Debug, GA4 DebugView, and browser developer tools
- Validate new e-commerce features and releases from an analytics and tracking perspective
- Document the measurement plan, events, parameters, and implementation rules
- Support the governance and organization of GTM containers
- Monitor and analyze the complete customer journey across the e-commerce experience
- Build and track conversion funnels
- Identify drop-off points, friction, and opportunities to improve the digital experience
- Monitor sessions, users, conversion rate, add-to-cart rate, cart abandonment, checkout abandonment, revenue, orders, average order value, and performance by channel, device, category, and product
- Create and maintain digital performance dashboards
- Develop ad hoc analyses to support E-commerce, Marketing, Product, and Technology decisions
- Identify behavioral or measurement anomalies and investigate their causes
- Support campaign and acquisition-channel analyses
- Support CRO, experimentation, and A/B testing initiatives
Requirements
What you’ll need- Hands-on experience with Google Analytics 4 (GA4)
- Strong experience with Google Tag Manager (GTM)
- Experience creating and implementing tags, triggers, and variables
- Experience implementing events and parameters in GA4
- Knowledge of Enhanced Ecommerce / GA4 Ecommerce
- Experience implementing and validating dataLayer
- Ability to prepare tracking specifications for development teams
- Experience with tag debugging and validation tools
- Knowledge of the key KPIs and funnels in an e-commerce operation
- Experience with data visualization tools such as Looker Studio, Power BI, or similar platforms
- Ability to independently investigate data and tracking issues
- Basic to intermediate knowledge of HTML and JavaScript for tag implementation and troubleshooting
- Experience with VTEX / VTEX IO (a plus)
- Experience implementing analytics specifically in VTEX environments (a plus)
- Knowledge of SQL (a plus)
- Knowledge of BigQuery and GA4 export to BigQuery (a plus)
- Knowledge of Google Ads and Meta Ads (a plus)
- Experience implementing pixels and tags for media platforms (a plus)
- Knowledge of digital behavior tools, heatmaps, and session replay (a plus)
- Experience with CRO and A/B testing (a plus)
- Knowledge of Brazil’s LGPD, cookies, Consent Mode, and consent management platforms (CMPs) (a plus)
- Knowledge of server-side tagging (a plus)
Benefits
Comp & perks- Dental plan (after the probationary period)
- Health plan (after the probationary period)
- Free transportation
- On-site cafeteria
- Profit-Sharing Program (PPR)
- Brand discounts
- Childcare assistance
- Education assistance
- Employee referral program
- On-site coffee shop
- Exclusive on-site stores for employees
- Good Card Plus card
- On-site banking service desk
- Partnerships with educational institutions, gyms, and food service providers