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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creative direction, brand voice, and visual identity across digital platforms, with a strong focus on high-impact video production and performance marketing strategies. Proficient in collaborating with cross-functional teams to drive app launches and user acquisition through innovative creative solutions.
Highest-signal resume keywords
Creative DirectionShort-Form Video ProductionCopywriting and ConceptingPerformance Marketing CollaborationTeam Leadership and Mentoring
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Video EditingMotion GraphicsAnimationBrand Identity CreationUser Acquisition StrategiesCreative AnalyticsA/B TestingScriptingVisual DesignContent Creation
Soft Skills
Constructive FeedbackCollaborationCreative PitchingMentoring
Tools & Technologies
Generative AI ToolsAd DashboardsCreative Production Software
Industry Keywords
AdvertisingBrand MarketingMobile App GrowthUser EngagementSocial Media Content
About the role
Key responsibilities & impact- Own the creative vision for how users discover Labhouse’s AI and productivity apps
- Define brand voice, visual identity and creative standards across the app portfolio
- Concept, script, design, animate and edit high-impact creative for new concepts, launches and advertising
- Lead, mentor and grow a team of creatives; review work and provide feedback
- Lead high-volume ad creative production for Meta, TikTok, Google and Apple Search Ads
- Build a creative testing framework with Performance Marketing, including hypotheses, iterations, learnings and scaling decisions
- Define positioning, messaging and go-to-market creative for new app launches
- Set creative direction for organic social, creator partnerships and UGC; write creator briefs
- Manage external freelancers, studios and creators
- Use generative AI tools in ideation, scripting, image and video production, and introduce these workflows to the team
- Collaborate with Performance Marketing, Product, Design, UX and engineering to shape app positioning and launches
Requirements
What you’ll need- Solid experience in creative roles (advertising, brand and in-house marketing)
- Active maker who designs, animates and edits regularly
- Portfolio including recent work personally made, demonstrating outstanding craft and measurable performance
- Expert-level, hands-on short-form video skills: hooks, storytelling, pacing, editing and platform-native formats
- Artistic eye for color, composition, typography and motion
- Ability to create and review video ads, motion graphics, static and carousel ads, App Store assets, social content, creator briefs, brand identity and campaign concepts
- Strong copywriting and concepting skills
- Strong understanding of mobile app growth, user acquisition and the subscription funnel
- Performance mindset focused on hypotheses, angles and results
- Comfortable using ad dashboards, creative analytics and A/B test results
- Experience mentoring creatives and managing freelancers and creators
- Fluent in spoken and written English
- Ability to pitch creative ideas, write clear briefs and give direct, constructive feedback
- Ability to collaborate with UX, engineering, product and marketing teams
- Experience in a portfolio or app studio model is a nice to have
Benefits
Comp & perks- Flexible working hours
- Competitive compensation
- High-end equipment for your development
- A top entrepreneurial team in a dynamic startup environment
- Opportunity to lead, grow, and take on big challenges
- Work with cutting-edge technologies, including the chance to integrate AI models into new apps