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Ladder

Performance Marketing Lead

Ladder

. Own an eight-figure annual paid marketing budget, strategy and performance outcomes .

Posted 11/9/2026full-timeRemote • Texas • United StatesSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance marketing with a focus on managing substantial paid budgets and optimizing customer acquisition strategies. Proficient in cross-platform measurement and team leadership within the fitness and wellness industry.

Highest-signal resume keywords
Performance Marketing ManagementIOS Measurement ExpertiseCreative And Media BuyingTeam Leadership In Performance MarketingPaid Channel Scaling

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Customer Acquisition StrategyBudget ManagementPerformance MeasurementSubscription App OptimizationWeb-To-App FunnelsCreator-Led Paid SocialUGC-Led Paid SocialMulti-Initiative Growth EngineChannel Strategy DevelopmentTesting And Scaling Insights
Tools & Technologies
MetaTikTokGoogleSKANAEMMMPAppsflyerAI ToolsClaude
Industry Keywords
Fitness IndustryWellness IndustryPerformance Marketing AgencyPaid Spend ManagementCustomer TrialsConversionsEfficiency Optimization

Tech Stack

Tools & technologies
AEMiOS

About the role

Key responsibilities & impact
  • Own an eight-figure annual paid marketing budget, strategy and performance outcomes
  • Scale customer acquisition while maintaining efficient unit economics
  • Manage and optimize a multi-initiative growth engine across Meta, TikTok and Google
  • Partner closely with the performance marketing agency and pressure-test execution, decisions and recommendations
  • Drive channel strategy while remaining deeply involved in tactics
  • Identify opportunities to increase spend before efficiency declines
  • Use creative and media-buying insights to shape testing and scaling
  • Explore and test new channels beyond Meta, TikTok and Google
  • Lead a cross-platform measurement project to establish consistent performance measurement
  • Help build and lead the performance marketing team as the company scales

Requirements

What you’ll need
  • 6+ years in performance marketing, with $1M+/month in paid spend managed directly
  • Subscription app experience, optimized from installs to trials, conversions and payback
  • Deep iOS measurement expertise: SKAN, AEM and an MMP (e.g. Appsflyer)
  • Strong grasp of creative and media buying on Meta, TikTok and Google
  • Fluent with AI tools (e.g. Claude) for analysis
  • Fitness/wellness industry experience or passion is a bonus
  • Experience with creator-led or UGC-led paid social is a bonus
  • Experience with web-to-app funnels is a bonus
  • Experience launching and scaling a new paid channel from zero is a bonus
  • Experience managing and developing a team of performance marketers is a bonus
  • Must be able to work in US time zones
  • Must be authorized to work in the United States; application asks whether employer sponsorship is required

Benefits

Comp & perks
  • Competitive salary + meaningful equity
  • Full health benefits (medical, dental, vision)
  • Unlimited PTO
  • Brand new equipment
  • Free Ladder membership for you and your family
  • Fully-stocked gym and studio access
  • Real spend autonomy from day one
  • The chance to build and lead the team as we scale