Feed Sales Representative – Cattle

Land O'Lakes, Inc.

. Support and grow the livestock and lifestyle product portfolio .

Posted 9/18/2026full-timeRemote • Virginia • United StatesMid-LevelSenior💰 $53,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in livestock care and agricultural products, with a strong focus on sales strategies and relationship-building within the livestock and lifestyle product portfolio. Proficient in utilizing CRM systems and conducting effective public speaking presentations to drive product demand and market share.

Highest-signal resume keywords

Bachelor's Degree In Animal ScienceSales ExperienceCRM Systems (Salesforce)Public SpeakingRelationship-Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Nutritional Solutions EvaluationSales Strategy ImplementationMarket Share GrowthProduct Launch CoordinationOn-Farm Animal Evaluations

Soft Skills

Excellent CommunicationInterpersonal SkillsTime ManagementAdaptabilityTeam Collaboration

Tools & Technologies

SalesforcePower BI

Industry Keywords

LivestockCattleSmall RuminantAgricultural ProductsSustainability

About the role

Key responsibilities & impact

Support and grow the livestock and lifestyle product portfolio
Drive product demand and sales market share
Call on cattle producers, small ruminant and show customers, with primary focus on cattle
Evaluate existing feeding programs and recommend Purina-backed nutritional solutions
Conduct up to 25 farm or facility visits weekly
Network across livestock and lifestyle animal industries
Manage and grow an existing book of business
Build and maintain relationships with dealer/co-op teams and Purina experts
Develop expertise in Purina research, innovation, and sustainability
Organize and lead educational events and on-site demonstrations
Operate autonomously in a flexible, remote, field-based sales environment
Coordinate product strategy, marketing initiatives, product launches, and field events
Participate in team meetings and sales training
Implement sales strategies and collaborate with peers
Use CRM systems such as Salesforce and technology tools such as Power BI
Record activities and inform business decisions

Requirements

What you’ll need

Bachelor's degree in Animal Science or related field strongly desired
Candidates with a pending bachelor's degree or proven sales and industry experience may be considered
0–3 years of experience
Strong interest in livestock care and agricultural products
Excellent communication and interpersonal skills
Ability to work independently and in teams
Customer service or sales support experience
5–10% overnight travel plus daily travel in assigned geography
Ability to adapt to changing market conditions and navigate a matrix-reporting structure
Excellent verbal and written communication
Strong organization and effective time management
Relationship-building ability and leadership in team environments
Ability to make multiple daily sales calls
Ability to engage in on-farm interactions, including animal evaluations, in all weather conditions
Ability to lift and carry up to 50 pounds
Ability to deliver effective public speaking presentations
Willingness to travel within the territory

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
PTO
Life and disability insurance
Education assistance
401(k)
Well-being resources
Employee development programs
Holiday pay
Prorated education assistance for eligible part-time employees