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Land O'Lakes, Inc.

Feed Sales Representative – Equine

Land O'Lakes, Inc.

. Support and grow the livestock and lifestyle product portfolio .

Posted 9/18/2026full-timeRemote • Virginia • United StatesMid-LevelSenior💰 $53,000 - $65,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in livestock care and agricultural products, with a strong focus on customer relationship management and sales strategies. Capable of conducting on-farm evaluations and delivering educational presentations while managing territory and customer interactions effectively.

Highest-signal resume keywords
Bachelor's Degree In Animal ScienceCustomer Service ExperienceSales Support ExperienceCRM Systems ProficiencyPublic Speaking

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Nutritional Program EvaluationSales Strategy ImplementationMarket Share GrowthProduct Demand GenerationOn-Farm InteractionTime ManagementRelationship BuildingAnimal Evaluations
Soft Skills
Excellent CommunicationInterpersonal SkillsAbility To Work IndependentlyTeam CollaborationAdaptability
Tools & Technologies
SalesforcePower BI
Industry Keywords
LivestockEquineCompanion AnimalsAgricultural ProductsSustainabilityFeed ProductsMarket Conditions

About the role

Key responsibilities & impact
  • Support and grow the livestock and lifestyle product portfolio
  • Drive product demand and market share by introducing feed products and programs
  • Conduct up to 25 farm or facility visits weekly to assess feeding programs and recommend Purina-backed solutions
  • Call on horse and companion animal owners, with a primary focus on equine, to evaluate and recommend nutritional programs
  • Network across livestock and lifestyle animal industries to share best practices and create new business opportunities
  • Manage and grow an existing book of business with established customer relationships and immediate sales opportunities
  • Build and maintain relationships with dealer/co-op teams and Purina experts
  • Develop expertise in Purina's research, innovation, and sustainability
  • Organize and lead educational events and on-site demonstrations
  • Operate autonomously in a flexible, remote work environment while managing territory, schedule, and customer relationships
  • Coordinate product strategy, marketing initiatives, product launches, and field events with cross-functional teams
  • Participate in team meetings and sales training
  • Implement sales strategies and collaborate with peers for continuous improvement
  • Use CRM systems such as Salesforce and technology tools such as Power BI to record activities and inform business decisions
  • Provide exceptional customer service

Requirements

What you’ll need
  • Bachelor's degree in Animal Science or related field strongly desired
  • Candidates with a pending bachelor's degree or proven sales and industry experience may be considered
  • 0–3 years of experience
  • Strong interest in livestock care and agricultural products
  • Customer service or sales support experience
  • Excellent communication and interpersonal skills
  • Ability to work independently and in teams
  • Willingness to travel within the territory
  • 5–10% overnight travel plus daily travel in assigned geography
  • Ability to adapt to changing market conditions and navigate a matrix-reporting structure
  • Strong organization and effective time management
  • Relationship-building ability and leadership in team environments
  • Ability to make multiple daily sales calls
  • Ability to engage in on-farm interactions, including animal evaluations, in all weather conditions
  • Ability to lift and carry up to 50 pounds
  • Ability to deliver effective public speaking presentations

Benefits

Comp & perks
  • Target bonus: Ten Thousand
  • Medical, dental, and vision insurance
  • Paid time off (PTO)
  • Life and disability insurance
  • Education assistance
  • 401(k)
  • Well-being resources
  • Prorated PTO for eligible part-time employees
  • Holiday pay for eligible part-time employees
  • Employee development programs for eligible part-time employees
  • Prorated education assistance for eligible part-time employees
  • Drug-free workforce