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Market Manager
Land O'Lakes, Inc.. Support growth of the Purina Feed brand across Farm & Ranch retail partners in the Midwest Region .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong relationship-building and communication skills while effectively managing a field-based territory. Proficient in utilizing sales data and store observations to drive merchandising strategies and improve product placement in retail environments.
Highest-signal resume keywords
Retail Sales ExperienceField-Based Territory ManagementSales Data AnalysisEffective Communication SkillsRelationship-Building Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Retail MerchandisingProduct PlacementPromotional ExecutionStore ResetsBasic Analytical Skills
Soft Skills
Interpersonal SkillsIndependent WorkMulti-Priority Management
Tools & Technologies
SalesforceDigital Communication Tools
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
AgricultureLivestockFeed IndustryFarm & Ranch Retail
About the role
Key responsibilities & impact- Support growth of the Purina Feed brand across Farm & Ranch retail partners in the Midwest Region
- Visit retail stores regularly to support merchandising and product placement
- Ensure products follow planograms and company standards
- Make recommendations to improve product placement, shelf presence, and promotional execution
- Identify opportunities to improve shelf space, visibility, and performance
- Engage store associates and leaders around products and selling approaches
- Determine store-level execution priorities based on sales performance, merchandising gaps, product availability, and growth opportunities
- Build store-level relationships and product knowledge
- Serve as primary field contact for assigned stores
- Assess store needs and recommend actions to Retail Operations Managers and retail leaders
- Coordinate support for new store openings, product launches, and training
- Identify execution barriers, determine next steps, and escalate issues requiring cross-functional support
- Support new product introduction and expansion in stores
- Prioritize store coverage and field support across the assigned market
- Partner with sales, marketing, and retail operations teams
- Assist with regional events, promotions, and store resets
- Participate in retailer meetings and calls as needed
Requirements
What you’ll need- Bachelor’s degree required
- 1 year of experience in retail, sales, or store-level training
- Ability to use sales data, store observations, and partner feedback to make territory-level decisions and recommendations
- Strong ability to work independently and manage a field-based territory
- Effective communication skills; comfortable training and presenting to groups
- Ability to manage multiple priorities in a fast-paced environment
- Strong interpersonal and relationship-building skills
- Basic analytical skills and ability to use sales data
- Comfortable in a hands-on, customer-facing role
- Ability to record store visits in Salesforce
- Approximately 80% travel
- Expect 3 to 4 overnight stays most weeks
- Experience working directly with retail stores or field-based environments preferred
- Experience in agriculture, livestock, or feed industry preferred
- Familiarity with Farm & Ranch or similar retail environments
- Understanding of retail merchandising and store resets
- Experience with basic digital tools for communication or training
- Candidates must be located within the sales area (Minnesota, Wisconsin, and Iowa)
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- Paid time off (PTO)
- Life and disability insurance
- Education assistance
- 401(k)
- Well-being resources
- Holiday pay
- Employee development programs
- Equal Opportunity Employer
- Drug-free workforce