Territory Sales Representative

Land O'Lakes, Inc.

. Serve as a direct partner and coach to customer-owner’s top 1,000 retail sellers .

Posted 10/22/2026full-timeRemote • Nebraska • United StatesMid-LevelSenior💰 $81,000 - $121,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in agriculture product knowledge and direct sales, with a strong ability to coach and mentor retail sellers. Proficient in managing account plans and utilizing CRM tools to drive business growth and enhance seller competencies.

Highest-signal resume keywords

Agriculture Product ExpertiseSalesforce CRM ExperienceCoaching And Mentoring SkillsProject ManagementEffective Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Direct Sales ExperienceAccount PlanningTechnical Agriculture KnowledgeDigital Services AdoptionPre-Call PlanningAgility In Change ManagementData Monitoring And Measurement

Soft Skills

Exceptional Written CommunicationVerbal Communication SkillsTrustworthinessDecision-Making AbilityIndependence And Productivity Management

Tools & Technologies

SalesforceMicrosoft OutlookMicrosoft WordMicrosoft ExcelMicrosoft PowerPointTeamsZoom

Certifications & Qualifications

Bachelor’s Degree In Agriculture Or Business

Industry Keywords

Retail SellersFarm-Gate CallsAccount PlansTotal Acre Value PropositionSeed And ServicesGrower DecisionsPost-Harvest Meetings

About the role

Key responsibilities & impact

Serve as a direct partner and coach to customer-owner’s top 1,000 retail sellers
Expand retail sellers’ competencies and selling skills
Make daily direct farm-gate calls in partnership with retail sellers
Manage and grow business through defined plans and consistent communication with assigned owners and internal teams
Focus on STAMPS, seed, and services
Coach and train retail sellers on products, programs, services, and technologies to influence grower decisions
Use pre-call planning tools and approaches
Consult agronomy or services experts for technical knowledge as needed
Record relevant account details in Salesforce
Execute Account Plan, Farmer by Farmer (FxF) Plan, and ACRE sprints
Measure and monitor progress against plans
Own and manage the FxF Plan and digital/services adoption by retail sellers
Communicate the total acre value proposition, brand strategies, programs, pricing, services, and digital platforms
Support Answer Plot and post-harvest meetings
Coordinate with local manufacturer representatives
Implement Account Plans with retail sellers
Manage discretionary and insight trial seed

Requirements

What you’ll need

Bachelor’s degree in agriculture or business-related field of study from an accredited university plus 3 years of industry or direct sales experience; or an equivalent of 7 years of successful work experience in industry or direct sales
Ability to see the “big picture” of the organization and the farmer’s operation
Understanding of how key business drivers relate to each other and produce profitable growth
Exceptional written, verbal, and formal presentation skills
Strong personal commitment and trustworthiness
Ability to coach and mentor others, suggest improvements, and lead change
Ability to make sound decisions and complete tasks in a fast-paced work environment
Ability to work independently and manage productivity
Experience demonstrating agility and leading/adapting quickly to change
Technical agriculture product/crop expertise and ability to develop and educate others on products, services, and programs
Ability to effectively manage projects
Solid experience using Microsoft Outlook, Word, Excel, and PowerPoint
Experience with Teams and Zoom
Experience with Salesforce CRM software
Current and valid state driver’s license
Ability to travel up to 50%, including evenings and some weekends, and work long hours during peak seasons

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
PTO
Life insurance
Disability insurance
Education assistance
401(k)
Well-being resources
Equal Opportunity Employer
Drug-free workforce