Campaign Operations Specialist

LastPass

. Use marketing automation to deploy targeted, timely campaigns that reach customers at the right moment .

Posted 11/6/2026full-timeRemote • United StatesMid-LevelSenior💰 $74,000 - $83,250 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and executing targeted marketing campaigns using Marketo and Salesforce, with a strong focus on data accuracy and audience segmentation. Proficient in leveraging AI and MCP connections to enhance campaign efficiency and effectiveness.

Highest-signal resume keywords

Marketo Campaign ManagementSalesforce Data StructuresAudience SegmentationAI FluencyCustomer Data Platform Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Nurture Program DevelopmentABM Program ExecutionTriggered Campaign SetupData Accuracy ManagementCampaign Personalization

Soft Skills

Organizational SkillsAttention to DetailStructured Thinking

Tools & Technologies

MarketoSalesforceAI ToolsMCP ConnectionsDeliverability Tools

Industry Keywords

Marketing AutomationMulti-Channel ProgramsCustomer Behavior AnalysisData Environment ManagementDemand Generation

About the role

Key responsibilities & impact

Use marketing automation to deploy targeted, timely campaigns that reach customers at the right moment
Build and maintain nurture tracks that move prospects and customers toward trial, adoption, and expansion
Execute ABM and multi-channel programs for target accounts from clear campaign briefs
Set up real-time triggered campaigns responding to customer behavior and product activity
Use marketing, sales, and product data to segment audiences and personalize sends
Work within the marketing data environment so every campaign runs on accurate, current data
Flag and help resolve Salesforce and Marketo sync issues before they reach customers
Use AI and MCP connections to speed up campaign builds, testing, and data checks
Partner with Demand Generation, Marketing Operations, Analytics, Sales, Product, and Customer Success
Report to the Senior Manager, Lifecycle and Campaign Operations

Requirements

What you’ll need

Proven experience in building nurture, ABM, and triggered programs in Marketo
Working knowledge of Salesforce data structures and how they sync to Marketo
Proven experience using marketing, sales, or product data to segment audiences and personalize campaigns
AI fluency, including using MCP connections to work with Marketo and other data sources
Structured thinker who stays highly organized across many campaigns
Careful builder who tests thoroughly and protects data accuracy
Experience working with a customer data platform (CDP) (great, but not required)
Experience utilizing deliverability tools (great, but not required)

Benefits

Comp & perks

Remote-first culture
Competitive compensation
Flexible Paid Time Off policies, including Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
Parental leave
Comprehensive health coverage, including dependents
Home office setup support
LastPass Families free account for up to 5 members
Continuous learning and development opportunities, including an annual learning stipend
Peer-to-peer recognition through Quantum Workplace
Employee Assistance Program for well-being support
Remote work stipend to support your home office needs
Short-Term or Remote-Centric Work Arrangements for added flexibility