Product Marketing Manager

LastPass

. Own positioning, messaging, and field enablement for LastPass products .

Posted 11/4/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on developing and executing go-to-market strategies for B2B SaaS products. Proficient in using data-driven insights to inform positioning and enhance sales enablement efforts.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market StrategyData-Driven InsightsCross-Functional CollaborationSales Enablement Materials

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

End-to-End Go-To-Market StrategiesMarket ResearchCompetitive IntelligenceMessaging FrameworksAnalytical Skills

Soft Skills

Organizational SkillsInfluencing StakeholdersTime Management

Tools & Technologies

Competitive Intelligence PlatformsWin/Loss Analysis Programs

Industry Keywords

B2B SaaSCybersecurityIdentity ManagementAccess Management

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own positioning, messaging, and field enablement for LastPass products
Shape go-to-market strategy across the product portfolio
Define and own positioning and messaging frameworks across customer segments and channels
Lead go-to-market planning for product launches with Product, Sales, and Brand
Develop sales enablement materials, including battle cards, pitch decks, and competitive intelligence
Partner with Brand and Creative to produce case studies, thought leadership, and web copy
Conduct customer and market research to inform positioning and roadmap prioritization
Use data-driven insights to refine product marketing strategy and demonstrate contribution to pipeline and growth
Collaborate with Product Management, Sales Enablement, Brand and Creative, and Business Operations

Requirements

What you’ll need

Proven experience in product marketing, with a track record of owning end-to-end go-to-market strategies for B2B SaaS or technology products
Proven ability to translate complex technical capabilities into clear, compelling messaging for technical buyers and business decision-makers
Strong analytical background, with experience using data and market research to inform positioning decisions and measure program effectiveness
Proven experience working cross-functionally and influencing stakeholders across Product, Sales, and Brand without direct authority
Proven ability to manage multiple priorities in a fast-paced environment, staying organised and delivering quality work under tight deadlines
Background in cybersecurity, identity, or access management — not required
Experience with competitive intelligence platforms or win/loss analysis programs — not required

Benefits

Comp & perks

Remote-first culture
Competitive compensation
Flexible Paid Time Off policies, including Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
Parental leave
Comprehensive health coverage, including dependents
Home office setup support
LastPass Families free account for up to 5 members
Continuous learning and development opportunities, including an annual learning stipend
Peer-to-peer recognition through Quantum Workplace
Employee Assistance Program for well-being support
Remote work stipend
Short-Term or Remote-Centric Work Arrangements