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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth-focused product management, particularly in SEO and AEO strategies, while effectively collaborating with engineering and analytics teams to optimize website performance and conversion rates.
Highest-signal resume keywords
SEO StrategyAEO StrategyConversion OptimizationWeb Analytics ToolsCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth-Focused Product ManagementConversion Optimization ExperimentsData AnalysisUser Experience ImprovementWebsite Performance Enhancement
Soft Skills
Strong CommunicationCollaborative ApproachResults-Oriented Mindset
Tools & Technologies
Web Analytics Tools
Industry Keywords
Visitor AcquisitionCustomer JourneyGrowth DriversTechnical RigorMeasurable Business Outcomes
About the role
Key responsibilities & impact- Grow organic visitor acquisition by developing and executing AEO and SEO strategies across lastpass.com
- Improve visitor-to-customer conversion by reimagining the customer journey and adding or refining web features
- Design and run conversion optimization experiments to identify and scale growth drivers
- Partner with engineering to keep lastpass.com fast, reliable, and technically flawless
- Guide day-to-day website changes to optimize growth outcomes
- Collaborate with web analytics to ensure accurate tracking and instrumentation
- Partner with the Web Product Manager and product marketing to align roadmap priorities with growth goals
- Report on growth impact through regular updates, reporting, and dashboards
Requirements
What you’ll need- Experience in growth-focused product management, including SEO/AEO-driven acquisition strategy
- Strong track record of designing and running conversion optimization experiments
- Ability to partner with engineering teams to improve website performance, reliability, and user experience
- Proficiency with web analytics tools and using data to identify opportunities, measure impact, and guide decisions
- Strong communication skills, with experience presenting growth results and recommendations to cross-functional stakeholders
- Collaborative and results-oriented approach, balancing rapid experimentation with technical rigor and measurable business outcomes
Benefits
Comp & perks- Remote-first culture
- Competitive compensation
- Flexible Paid Time Off policies, including Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
- Parental leave
- Comprehensive health coverage, including dependents
- Home office setup support
- LastPass Families free account for up to 5 members
- Continuous learning and development opportunities, including an annual learning stipend
- Peer-to-peer recognition through Quantum Workplace
- Employee Assistance Program for well-being support
- Remote work stipend to support home office needs
- Short-Term or Remote-Centric Work Arrangements for added flexibility
