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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Marketo administration, including workflows, lifecycle automation, and integration with Salesforce, while effectively translating marketing strategies into technical requirements. Proven ability to manage GTM technology stacks and apply AI and automation for process improvement in a B2B SaaS environment.
Highest-signal resume keywords
Marketo AdministrationSalesforce IntegrationSQL SkillsLifecycle MarketingMarketing Automation Workflows
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
WorkflowsLifecycle StagesScoring ModelsRouting LogicCampaign ManagementData AccuracyField MappingSegmentationFunnel ExperimentsFit-Gap Analysis
Soft Skills
Highly OrganizedExecution-FocusedAbility to Thrive in Ambiguous Environments
Tools & Technologies
MarketoSalesforceGTM ToolsAI-Powered Approaches
Industry Keywords
Marketing OperationsDemand GenerationB2B SaaSPLG MotionsBusiness Strategy
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Own configuration, troubleshooting, and optimization of Marketo, including workflows, lifecycle automation, and event-based logic
- Own lead and PQL scoring models and routing logic
- Own integrations between Marketo, Salesforce, and other GTM tools, ensuring data accuracy, field mapping, and sync health
- Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals
- Build audiences, segmentation, and funnel experiments to improve conversion
- Monitor inbound funnel and handoff metrics, identify root causes, and drive continuous improvement
- Translate marketing, data, and privacy requirements into functional specifications and user stories
- Lead initiatives from discovery and backlog management through UAT and go-live
- Run fit-gap analysis and recommend scalable solutions
- Balance operational work with roadmap projects, including effort estimates, dependencies, and sequencing
- Manage GTM technology stack, including tool setup, permissions, and vendor coordination
- Test automation and AI-powered approaches to reduce manual work and improve speed, accuracy, and scale
- Partner with Demand Generation, Web, Sales, Revenue Operations, Data and Analytics, IT, Business Systems, and vendors
Requirements
What you’ll need- Experience in Marketing Operations, Marketing Systems, or GTM Operations supporting inbound, demand generation, or PLG motions in a B2B SaaS environment
- Hands-on expertise administering Marketo, including workflows, lifecycle stages, scoring, routing, campaign management, and Salesforce integration
- Strong working knowledge of Salesforce CRM concepts and GTM system data flows
- Strong SQL skills for analysis, validation, and issue resolution
- Ability to independently own techno-functional deliverables across requirements, design, testing, and deployment, including functional specifications and user stories
- Solid understanding of lifecycle marketing, audience segmentation, and marketing automation workflows
- Background in Business, Marketing, Computer Science, Engineering, or a related field, or equivalent experience
- Ability to translate business strategy into clear technical requirements for senior stakeholders
- Experience applying AI and automation to improve process speed, accuracy, or scale
- Highly organized and execution-focused, able to thrive in fast-moving, ambiguous environments while owning outcomes end to end
Benefits
Comp & perks- Remote-first culture
- Competitive compensation
- Flexible Paid Time Off policies, including Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
- Parental leave
- Comprehensive health coverage, including dependents
- Home office setup support
- LastPass Families free account for up to 5 members
- Continuous learning and development opportunities, including an annual learning stipend
- Peer-to-peer recognition through Quantum Workplace
- Employee Assistance Program for well-being support
- Remote work stipend
- Short-Term or Remote-Centric Work Arrangements for added flexibility