Technical Sales Representative

LATICRETE International

. Create awareness, education and demand for LATICRETE products.

Posted 11/10/2026full-timeRemote • South Carolina • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales strategy and relationship building within the construction industry, with a strong focus on product application and technical support. Proficient in utilizing Salesforce for project tracking and maintaining effective communication with diverse stakeholders.

Highest-signal resume keywords

Sales Strategy DevelopmentRelationship BuildingProduct Application ExperienceSalesforce ProficiencySpanish Language Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales StrategyProduct ApplicationProject TrackingMarket AnalysisTechnical Support

Soft Skills

Strong Organizational SkillsEffective CommunicationSelf-MotivationRelationship Coordination

Tools & Technologies

SalesforceMicrosoft Office SuitePowerPointSharePointTeams

Certifications & Qualifications

Industry Training Certifications

Industry Keywords

Construction IndustryProduct Knowledge TrainingMarket PenetrationDistributor ManagementTrade Shows

About the role

Key responsibilities & impact

Create awareness, education and demand for LATICRETE products.
Drive sales through distribution outlets, contractors, architects/designers, end users and builders by establishing lasting partnerships.
Work with distributors, contractors, GCs, architects, etc. to promote relationships and build trust.
Conduct product knowledge training, including product usage demos (hands-on and PowerPoint).
Review stocking profiles with distribution to maximize sales in the local market.
Conduct business overview, presentation, distributor success plan, potential MVP, project tracking and opportunity planning meetings.
Help customers identify the best systems and products for their application needs.
Perform job site visits to provide technical support, product installation training, gather information and document it in Salesforce.
Participate in social media groups and communications with customers.
Provide product and systems specifications suited to project needs.
Develop, review and adjust a Territory Business Plan to meet or exceed revenue targets.
Evaluate distributor coverage and product availability; maximize market penetration.
Maintain Project Tracking and Competitive Pricing files.
Collaborate with territory partners, manager and teammates; establish promotions with distribution partners.
Plan calendar and travel for efficient face time with key customers.
Update Salesforce to reflect territory KPI attainment.
Resolve shipping and production issues with internal departments.
Investigate product claims, document findings and work with Technical Services on installation issues.
Attend trade shows and professional organization events; represent LATICRETE through booths, presentations and product information.
Participate in LATICRETE product, system and sales training.
Learn industry trends and competitive landscape.

Requirements

What you’ll need

Bachelor's degree or equivalent related work experience.
3+ years of related work experience in Sales or in the Construction industry.
Demonstrated success building and cultivating long term professional partnerships.
Industry training and certifications highly desired.
Product application experience a plus.
Local market knowledge highly desired.
High level of self-motivation.
Strong organizational skills.
Demonstrated success coordinating and building relationships across internal departments and with a diverse range of skillsets and personalities.
Strong written, verbal and listening skills including ability to present to large audiences.
Spanish language skills strongly desired.
Working knowledge of Microsoft Office suite of projects including Word, Excel, PowerPoint, Outlook, SharePoint and Teams.
Knowledge of Salesforce a plus.
Must be able to travel on short notice.
Must be able to lift and/or carry a minimum of 50 pounds.
Must be able to push/pull 50 pounds.
Must be able to stand at least 75% of the day.
Must be able to sit at least 75% of the day.

Benefits

Comp & perks

Medical
Dental
Vision
401k
Tuition reimbursement
13 paid holidays in addition to paid vacation and sick time
Flexible spending
Life Insurance, AD&D and Supplemental Insurance
1 week paid plant shutdown between the Christmas and New Year's Day holidays