Technical Sales Representative

LATICRETE International

. Create awareness, education and demand for LATICRETE products .

Posted 11/2/2026full-timeRemote • Washington • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales and relationship management within the construction industry, with a strong focus on product application and customer training. Proficient in utilizing Salesforce and Microsoft Office tools to enhance territory management and customer engagement.

Highest-signal resume keywords

Sales ExperienceRelationship BuildingProduct Application KnowledgeSalesforce ProficiencySpanish Language Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SalesProduct Knowledge TrainingMarket AnalysisProject TrackingTechnical SupportProduct Installation TrainingBusiness PlanningCompetitive PricingPromotional PlanningCustomer Issue Resolution

Soft Skills

Self-MotivationOrganizational SkillsCommunication SkillsPresentation SkillsCollaboration

Tools & Technologies

SalesforceMicrosoft Office SuiteSharePointTeams

Certifications & Qualifications

Industry Training Certifications

Industry Keywords

Construction IndustryDistributionContractorsArchitectsMarket PenetrationTrade ShowsCustomer EngagementProduct Specifications

About the role

Key responsibilities & impact

Create awareness, education and demand for LATICRETE products
Drive sales through distribution outlets, contractors, architects/designers, end users and builders by establishing lasting partnerships
Work with distributors, contractors, GCs, architects, etc. to promote relationships and build trust
Conduct product knowledge training, including product usage demonstrations
Review stocking profiles with distribution to maximize sales in the local market
Conduct business overview meetings, presentations, distributor success plan meetings, potential MVP meetings, project tracking meetings and opportunity planning meetings
Help customers identify the best systems and products for their application needs
Perform job site visits to provide technical support and product installation training
Gather information for product questions or concerns and document information in Salesforce
Participate in customer social media groups and communications
Provide LATICRETE product and systems specifications for projects
Develop, review and adjust a Territory Business Plan
Evaluate territory distributor footprint and maximize market penetration
Maintain Project Tracking and Competitive Pricing files
Collaborate with territory partners, managers and teammates to improve territory service
Establish promotions benefiting LATICRETE and distribution partners
Plan calendar and travel for efficient facetime with key customers
Update Salesforce to reflect territory KPI attainment
Resolve shipping, production and other customer issues with internal departments
Investigate product claims, document findings and work with LATICRETE Technical Services on resolutions
Attend trade shows and professional organization events
Represent LATICRETE at booths, presentations and attendee interactions
Participate in internal product, system and sales skill training
Learn industry trends and competitive landscape

Requirements

What you’ll need

Bachelor's degree or equivalent related work experience
3+ years of related work experience in Sales or in the Construction industry
Demonstrated success building and cultivating long term professional partnerships
Industry training and certifications highly desired
Product application experience a plus
Local market knowledge highly desired
High level of self-motivation
Strong organizational skills
Demonstrated success coordinating and building relationships across internal departments and with a diverse range of skillsets and personalities
Strong written, verbal and listening skills including ability to present to large audiences
Spanish language skills strongly desired
Working knowledge of Microsoft Office suite including Word, Excel, PowerPoint, Outlook, SharePoint and Teams
Knowledge of Salesforce a plus
Must be able to travel on short notice
Must be able to lift and/or carry a minimum of 50 pounds
Must be able to push/pull 50 pounds
Must be able to stand at least 75% of the day
Must be able to sit at least 75% of the day

Benefits

Comp & perks

Medical
Dental
Vision
401k
Tuition reimbursement
13 paid holidays in addition to paid vacation and sick time
Flexible spending
Life Insurance, AD&D and Supplemental Insurance