Senior Optimization Manager

Launch Potato

. Execute high-impact landing page and funnel tests across high-traffic campaigns .

Posted 9/18/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing high-impact landing page tests and optimizations, with a strong focus on conversion rates and performance marketing strategies. Proficient in collaborating cross-functionally to drive revenue through data-driven insights and effective communication.

Highest-signal resume keywords

A/B TestingPerformance MarketingConversion Rate Optimization (CRO)Google AnalyticsUI/UX Optimization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

A/B TestingConversion Rate Optimization (CRO)Performance MarketingCopywritingUI/UX DesignData AnalysisTest ImplementationKPI TrackingLead Form OptimizationQuality Assurance (QA)

Soft Skills

Strong Follow-ThroughClear CommunicationCreative MindsetTask OwnershipCollaboration

Tools & Technologies

Google AnalyticsLookerCMSTesting Tools

Industry Keywords

Direct Response MechanicsHigh-Volume TestingFinancial ServicesHome ServicesInsurance

About the role

Key responsibilities & impact

Execute high-impact landing page and funnel tests across high-traffic campaigns
Build, launch, monitor, analyze, and report on revenue-driving optimizations
Perform continuous optimizations across device types and user journeys, including copy, UI/UX, and advertiser order
Ensure tests and optimizations are implemented error-free, follow specifications, and are tracked accurately
Summarize and document test results to inform future optimizations
Partner with optimization leads to move quickly on ideas, reduce bottlenecks, and become the subject matter expert on assigned offer verticals
Work cross-functionally to gather inputs, finalize creative, and prepare launches
Create and monitor reports tracking multiple internal and external KPIs

Requirements

What you’ll need

Strong follow-through and task ownership; thrives on getting things done
Understands direct response mechanics and high-volume testing environments, preferably within financial services, home services, insurance, or similar lead-form categories
Experience running A/B tests, QA'ing launches, and reporting on test outcomes
Comfortable updating copy, layout, and page flows within testing tools or CMS
Solid understanding of what impacts conversion
Working knowledge of analytics platforms like Google Analytics, Looker, or similar
Ability to balance internal and external pressure to drive competing KPIs
Experience optimizing lead form pages end-to-end through UI/UX savvy
Clear communicator able to work across Copy, Design, and Media teams
Creative mindset able to spot UX friction and suggest improvements based on behavior
5+ years in a performance marketing or CRO execution role
Experience launching tests, owning strategy, QA, and implementation, and collaborating with strategic leads

Benefits

Comp & perks

Base salary, profit-sharing bonus, and competitive benefits
Future increases based on company and personal performance