Marketing Executive – Events

Law Business Research

. Drive lead generation and develop and execute marketing strategies for learning programs targeting legal and compliance professionals.

Posted 11/11/2026full-timeHong KongMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email marketing strategies, including proficiency in platforms like Pardot and Mailchimp, while effectively managing event marketing and lead generation initiatives. Strong analytical skills and attention to detail support the development and execution of targeted marketing campaigns.

Highest-signal resume keywords

Email Marketing ProficiencyPardot ExperienceLead Generation StrategiesEvent Marketing ExpertiseStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingLead GenerationA/B TestingData SegmentationCampaign ManagementEvent MarketingCopywritingAnalyticsSocial Media AdvertisingTemplate Creation

Soft Skills

Attention to DetailProject ManagementCollaborationAdaptabilityVerbal Communication

Tools & Technologies

PardotMailchimpSwoogoCMS ToolsSocial Media Ad Managers

Industry Keywords

ELearningDigital EventsMarketing StrategiesTargeted CampaignsAudience Segmentation

About the role

Key responsibilities & impact

Drive lead generation and develop and execute marketing strategies for learning programs targeting legal and compliance professionals.
Proofread emails, newsletters and targeted campaigns.
Build emails and create templates.
Use segmentation, dynamic content, A/B testing, page rules, forms and landing pages.
Execute email marketing campaigns, including sending emails, requesting mailing lists, writing copy and sourcing new data.
Conduct paid social media campaigns, including boosted posts, matched audiences, lookalike profiles and targeted groups.
Test organic and paid social posts and track leads and direct registrations.
Publish LinkedIn events, organic posts, event posts and post-event content.
Build websites and provide solutions using Swoogo for different event formats.
Train marketing assistants on marketing platforms and activities.
Pull complex event data requests and create campaigns in Pardot.
Develop event marketing expertise across brands and event types.
Adapt copy, segment data and build audiences based on audience composition.
Identify important delegates and speakers and segment organisation types appropriately.
Build marketing plans from templates and incorporate testing strategies.
Identify cross-promotion opportunities with events and webinars.
Monitor event audiences and performance, flag underperforming events and suggest crisis-management strategies.
Track event feedback, registrations, revenue, budgets and ROI; adapt marketing plans and report results.
Research supporting organisations and follow the supporting-organisation workflow.
Attend events, coordinate and conduct interviews, network and assist with on-the-day operations as required.

Requirements

What you’ll need

Proficiency in email marketing platforms (e.g., Pardot, Mailchimp), CMS tools, and social media ad managers.
Strong written and verbal communication skills.
Analytical mindset with attention to detail.
Ability to manage multiple projects and meet deadlines.
Collaborative and adaptable approach to working cross-functionally.
Experience in eLearning, education, or digital events is a plus.

Benefits

Comp & perks

HoliBirthday
25 days of annual leave + Public holidays
Employee Assistance Programme
Private medical and dental care with BUPA
Wellbeing allowance HK$3480
10 days Work From Anywhere
Opportunities for personal and professional development
Flexible role
Inclusive, respectful and engaging workplace culture
Work-life balance and flexibility