Head of Marketing

Law Offices of Sabrina Li, P.C.

. Develop annual, quarterly and monthly marketing plans with qualified-lead, CPQL, CAC and ROAS targets .

Posted 10/24/2026full-timeRemote • Brazil, Argentina, Costa Rica, ColombiaLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategies, including Google Ads management, conversion tracking, and lead generation, while effectively leading a marketing team and managing budgets. Proficient in reporting and optimizing marketing performance in alignment with revenue growth goals.

Highest-signal resume keywords

Google Ads ManagementConversion Tracking SetupLead Generation ExperienceTeam LeadershipBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSEOGEOEmail MarketingContent PlanningCPQLCACROASGoogle Analytics 4Google Tag Manager

Soft Skills

Strategic ThinkingGoal-OrientedCommunicationTeam ManagementPresentation Skills

Tools & Technologies

LawmaticsGoHighLevelSalesforceCallRailDialpadMonday.comBox

Certifications & Qualifications

Google Ads CertificationGoogle Analytics Certification

Industry Keywords

Attorney Advertising RulesRegulated Professional ServicesLead-to-Revenue ReportingMarketing at Law FirmQualified Leads

About the role

Key responsibilities & impact

Develop annual, quarterly and monthly marketing plans with qualified-lead, CPQL, CAC and ROAS targets
Manage the marketing budget and shift spend toward converting channels
Audit, rebuild and run Google Ads by practice area and language
Manage Meta and other paid channels
Set up conversion and call tracking with lead and referral sources
Report from lead to revenue by channel, practice area and language
Define qualified leads and speed-to-lead standards with the COO and intake team
Win back prospects who completed an assessment or consultation but did not retain
Oversee website, SEO and GEO, coordinating technical work with an external developer
Lead content, email nurture, past-client campaigns, referral partnerships and brand positioning
Lead and manage the marketing team and contractors through role cards, priorities, 1:1s, scorecards and hiring
Ensure ads, pages and scripts receive attorney review under California and Texas advertising rules
Build funnel tracking and dashboards during the first 30 days
Optimize conversion and follow-up processes during days 31–60
Scale campaigns based on cost per retained client and ROAS during days 61–90
Deliver monthly lead-to-revenue reports and grow retained matters in line with the firm's 25% revenue-growth goal
Send a written one-page report every Friday and attend weekly 1:1s with the CEO and COO
Make logged optimization changes within the approved budget while obtaining CEO approval for budget increases, channels, vendors, tools, hires, brand changes and legal claims

Requirements

What you’ll need

5+ years in digital marketing, including at least 2 years leading a team and managing a budget
Hands-on Google Ads management, with results demonstrable in CPQL, CAC or ROAS before and after changes
Experience setting up conversion tracking in Google Analytics 4 and Google Tag Manager
Experience reporting from lead to closed client in a CRM
Strategic, goal-oriented thinking and ability to see the big picture
Working knowledge of SEO, GEO, Meta ads, email marketing and content planning
Advanced English (C1 or higher), spoken and written
Experience presenting to the CEO and writing reports in English
Experience leading remote teams across time zones
Marketing experience at a law firm or other regulated professional services firm, including attorney advertising rules, preferred
Lead generation experience for US service businesses preferred
Experience with Lawmatics, GoHighLevel or Salesforce, CallRail, Dialpad, Monday.com or Box is a plus
Bachelor's degree in Marketing, Communications or a related field preferred
Google Ads or Google Analytics certification is a plus
Spanish and/or Mandarin Chinese proficiency is a plus but not required
Ability to work at least 4 to 6 hours daily overlapping with US Pacific Time
Outside work requires written approval
Willingness to undergo a 3-month probation with reviews at Days 30, 60 and 90
Resume/CV, portfolio or campaign examples, and a quantified campaign description required for application

Benefits

Comp & perks

Competitive compensation and performance-based bonuses
Fully remote with a flexible, results-driven work environment
Opportunity to build, lead, and grow a high-performing marketing team
Direct collaboration with firm leadership on business and marketing strategy
Career growth with a fast-growing U.S. immigration law firm