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About the role
Key responsibilities & impact- Lead multiple customer-experience projects from discovery and planning through coordination and launch
- Translate business opportunities and customer insights into project plans, requirements, timelines, and deliverables
- Organize cross-functional projects involving Product, Design, Research, Analytics, Content, Legal, and Development
- Support conversion and retention initiatives across acquisition, onboarding, activation, cancellation prevention, and win-back experiences
- Coordinate developer handoffs, dependencies, reviews, approvals, sprint activities, and launch readiness
- Build and update website layouts, templates, and content experiences through CMS platforms
- Apply conversion rate optimization and experimentation principles to support A/B tests and iterative improvements
- Monitor performance, interpret experiment results, and translate findings into actionable next steps
- Maintain project backlogs and ensure initiatives are scoped, documented, and execution-ready
- Prepare project updates, specifications, documentation, and post-launch learnings
- Identify edge cases, dependencies, and downstream impacts
- Use AI tools for project planning, competitor and market research, prioritization, and ideation
- Create early wireframes, mockups, or prototypes
- Review usability, content, formatting, and functional issues before release
- Identify continuous-improvement opportunities and support hypotheses and test ideas
Requirements
What you’ll need- Post-secondary education in Digital Media, Marketing, Web Development, Business, Project Management, Communications, or a related field
- Experience in digital project coordination, conversion optimization, product operations, web production, or website management
- Strong written and verbal communication skills
- Ability to independently plan, organize, coordinate, and execute multiple projects from discovery through launch
- Strong project management and prioritization skills
- Experience managing timelines, dependencies, reviews, approvals, and cross-functional stakeholders
- Exceptional attention to detail
- Ability to collaborate with multidisciplinary teams
- Experience using analytics and business intelligence platforms such as Google Analytics and Power BI
- Understanding of conversion rate optimization, A/B testing, web experimentation, and data-informed decision-making
- Technical aptitude working with development teams, sprint-based workflows, QA testing, developer handoffs, and basic website troubleshooting
- Strong learning agility, curiosity, and initiative
- Self-directed approach to work
- Ability to utilize AI tools for productivity, research, planning, and decision-making
- Ability to use CMS platforms to implement website changes is a nice-to-have
- Working knowledge of HTML and CSS is a nice-to-have
- Familiarity with UI/UX principles is a nice-to-have
- Experience using Figma or similar design and prototyping tools is a nice-to-have
- Experience in a rapid experimentation or continuous optimization environment is a nice-to-have
- Legally entitled to work permanently in Canada
Benefits
Comp & perks- Comprehensive health and dental benefits
- Additional Health Care Spending / Personal Spending Account
- 37.5-hour work weeks
- Flexible schedules
- Ability to bank hours
- Three weeks paid vacation
- Bonus personal days
- Continuous learning opportunities
- LinkedIn Learning subscriptions
- Training budgets
- Company share plan
- Free catered lunches for the entire office
- Monthly social events
- Personal offices and collaborative workspaces
- Free and easily accessible parking
- Hybrid working arrangements
- Excellent total compensation package