Business Development Representative

Lawmatics

. Identify and research potential legal-industry clients using LinkedIn, Salesforce, Salesloft, Gong, and other tools .

Posted 10/22/2026full-timeSan Diego • California • United StatesJunior💰 $60,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong sales acumen with experience in client engagement and lead qualification, utilizing CRM systems and sales tools to drive performance. Capable of collaborating effectively with marketing and sales teams to optimize outreach strategies and achieve sales targets.

Highest-signal resume keywords

Salesforce ProficiencyLead QualificationCold CallingExcellent Communication SkillsClient Engagement

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills

Goal-OrientedSelf-StarterResilientAbility To Build RapportHigh Energy

Tools & Technologies

LinkedInSalesforceSalesloftGong

Industry Keywords

Legal TechBDRSDRSales OpportunitiesInbound CampaignsOutbound Campaigns

About the role

Key responsibilities & impact

Identify and research potential legal-industry clients using LinkedIn, Salesforce, Salesloft, Gong, and other tools
Engage prospects through cold calls, emails, social media, and video
Introduce Lawmatics and qualify prospect needs
Understand prospects’ pain points and determine whether Lawmatics is the right solution
Sell the value of demos to generate qualified sales opportunities for Account Executives
Partner with Account Executives to transition qualified leads and align strategies for sales targets
Collaborate with marketing to maximize inbound and outbound campaign performance
Track interactions and measure performance in Salesforce
Refine outreach strategies to improve results

Requirements

What you’ll need

1–2 years of experience in a sales, customer service, or BDR/SDR role
Legal tech experience is a plus, but not required
Excellent written and verbal communication skills
Ability to build rapport quickly and convey value effectively
Self-starter attitude, goal-oriented, and resilient in the face of challenges
Comfortable navigating CRM systems, sales tools, and other technology platforms
High energy, positivity, and accountability

Benefits

Comp & perks

Hybrid work arrangement: on-site Monday to Wednesday and remote Thursday and Friday
Equal opportunity and inclusive workplace
Diversity celebrated and inclusive workplace encouraged