Lead Product Manager, New Customer Experience

LawnStarter

. Own the consumer’s first service experience from first encounter through signup and first booking .

Posted 11/11/2026full-timeRemote • United StatesSenior💰 $170,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in consumer product management with a focus on enhancing user experience through AI-powered solutions and data-driven insights. Proven ability to collaborate across teams to deliver innovative signup and booking experiences that drive customer satisfaction and conversion.

Highest-signal resume keywords

Consumer Product ManagementAI-Powered Experience DesignFunnel AnalysisPrototyping Signup ExperiencesCollaboration Across Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product AnalyticsCustomer Transcript AnalysisFunnel Data AnalysisAI Experience PrototypingSignup Conversion Optimization

Soft Skills

PrioritizationCollaborationCommunication

Tools & Technologies

LLMsApple PayGoogle Pay

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Consumer ExperienceMarketplace ExperiencePersonalization

About the role

Key responsibilities & impact

Own the consumer’s first service experience from first encounter through signup and first booking
Define the vision and roadmap for the reimagined first service experience
Build the experience with engineering, design, operations, marketing, and data
Own the home page and marketing site
Own signup and booking across LawnStarter, Lawn Love, and Home Gnome
Own funnel data, quotes, services, scheduling, and payment, including Apple Pay and Google Pay
Decide whether the existing customer experience should be rebuilt from first principles
Design and prototype AI-native, agentic signup experiences with real customers
Validate the new experience before replacing the existing flow
Coordinate changes affecting pricing, Pro supply, and operations
Report to the Sr. Director of Product and collaborate with product leads across consumer experience, Pro experience, pricing, and conversational AI/agents
Deliver a clear experience vision, a live product component, improved signup conversion, more first-service bookings, and high first-service CSAT

Requirements

What you’ll need

Minimum Bachelor’s degree in business, analytics, engineering, design, or a related field
6+ years in consumer product management, focused on consumer experience
Experience shipping AI-powered or agentic consumer experiences
Experience prototyping signup experiences with LLMs and agents
Ability to analyze customer transcripts and funnel data using AI
Ability to perform independent funnel analysis and product analytics
Ability to set priorities and partner with design from the first sketch
Marketplace and personalization experience is a plus
Consumer-facing product management experience
Work authorization/residence in the US, as the role is fully remote (US)

Benefits

Comp & perks

Equity
Medical, dental, and vision
Fully remote (US)
Flexible PTO