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Lawo

Channel Manager

Lawo

. Own and execute the North America channel strategy to recruit, onboard, enable, and grow resellers, systems integrators, and strategic partners .

Posted 9/21/2026full-timeRemote • New York • United States, CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in channel strategy execution, partner management, and indirect sales growth within the broadcast and media technology sector. Proficient in delivering training, managing KPIs, and fostering relationships with channel partners to drive demand generation and business success.

Highest-signal resume keywords
Channel Strategy ExecutionPartner ManagementBroadcast Infrastructure KnowledgePresentation SkillsCRM Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Channel StrategyKPI ManagementPartner Performance MetricsIP-Based WorkflowsNetworked Audio and VideoSMPTE ST-2110Sales ForecastingPipeline ManagementSolution PositioningDeal Closure
Soft Skills
Relationship ManagementNegotiation SkillsCommunication SkillsSelf-MotivatedCollaborative
Tools & Technologies
CRM PlatformsData-Driven ManagementPresentation ToolsTraining PlatformsEvent Coordination
Industry Keywords
BroadcastMedia TechnologyLive ProductionReseller EcosystemsSystems IntegratorsPartner EcosystemsEmerging VerticalsHigh-Growth MarketsGo-To-Market InitiativesTechnical Engagement

About the role

Key responsibilities & impact
  • Own and execute the North America channel strategy to recruit, onboard, enable, and grow resellers, systems integrators, and strategic partners
  • Define and manage KPIs and partner performance metrics; conduct business reviews, monitor pipeline health and win rates, and address capability gaps
  • Strengthen channel relationships through joint go-to-market planning, partner training, and pipeline development
  • Deliver structured training, workshops, certifications, and ongoing technical and commercial engagement on LAWO’s products and solutions
  • Advise channel partners and support regional sales across opportunity qualification, solution positioning, system design, pricing alignment, pipeline development, and deal closure
  • Drive partner-led demand generation through joint customer engagements, events, roadshows, and coordinated go-to-market initiatives
  • Collaborate with direct sales, solutions architecture, product management, and marketing
  • Identify opportunities in emerging verticals and high-growth markets using industry trends, customer insights, and competitive intelligence
  • Align with the Global Channel Director on channel best practices, partner program structure, and entitlement frameworks
  • Deliver product presentations and demonstrations explaining LAWO’s IP-based solutions
  • Represent LAWO at trade shows, conferences, and customer events
  • Provide forecasts, pipeline updates, and business insights to senior management
  • Travel as required to meet business objectives

Requirements

What you’ll need
  • 5+ years of experience in broadcast, media technology, or live production sales, with a strong focus on channel or partner management and indirect sales growth across North America
  • Extensive relationships with North American broadcast and media channel partners preferred
  • Proven track record of recruiting, developing, and scaling reseller, systems integrator, and partner ecosystems
  • Strong understanding of broadcast and media infrastructure, including IP-based workflows, networked audio and video, routing, control systems, and live production environments
  • Experience working with broadcast infrastructure vendors, systems integrators, and solution providers, with familiarity in IP-centric technologies and industry standards such as SMPTE ST-2110
  • Ability to clearly communicate complex technical concepts to partners, customers, and internal stakeholders through presentations, training sessions, and demonstrations
  • Strategic channel mindset combined with hands-on execution and accountability for results
  • Strong partner enablement, relationship management, negotiation, and presentation skills, with the ability to engage both executive and engineering-level stakeholders
  • Skilled in CRM platforms, forecasting, and data-driven pipeline management
  • Collaborative, self-motivated, and comfortable operating independently in a remote, matrixed global organization
  • Willingness to travel extensively within North America

Benefits

Comp & perks
  • Competitive salary
  • Attractive annual bonus
  • 4 Weeks Vacation
  • 12 Holidays
  • Employer-sponsored Health Reimbursement Account
  • Short & Long Term Disability Insurance
  • 401K with Company Match
  • Personal growth within an international environment