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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth marketing through the management of paid acquisition campaigns across multiple platforms, utilizing data-driven strategies for tracking, attribution, and optimization. Proficient in integrating various tools and APIs to enhance marketing workflows and drive organic growth.
Highest-signal resume keywords
Paid Social Program ManagementMeta Ads ManagerGoogle AdsProduct AnalyticsUnderstanding of UA Metrics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth MarketingCreative MarketingCampaign OptimizationVideo EditingSEOAEOAttribution TrackingData AnalysisCreative TestingPerformance Metrics
Soft Skills
Systems-Oriented ApproachCreative ThinkingCollaboration
Tools & Technologies
Meta APITikTok APIYouTubeLinkedInRedditXPostHogN8nZapierLayer
Industry Keywords
PLGAIGamingConsumer AppEntertainmentAdtechCPIROASIPMCreative Fatigue
About the role
Key responsibilities & impact- Build agent-run workflows that monitor model releases, trends and competitor ads, draft angles, generate creatives in Layer and launch tests
- Integrate Claude, Grok, n8n or Zapier, Meta and TikTok APIs, Attio, PostHog and custom code
- Run paid acquisition on Meta, TikTok, YouTube, LinkedIn, Reddit and X
- Operate a weekly creative-testing engine that eliminates underperforming campaigns and scales winners
- Launch creator-led paid campaigns with Creator Network members and their audiences
- Own tracking and attribution from ad click through sign-up to first purchase
- Co-run Layer’s social channels using a weekly release-driven content calendar
- Identify viral angles for new models within hours of launch
- Drive organic growth through SEO, AEO and activation/lifecycle emails with product
- Grow the Partner and referral program with the Community Manager
- Run a weekly growth review covering tests, results and next automation opportunities
- Within three months, establish mostly end-to-end experimentation, 2–3 scalable channels with known CAC and payback, 25%+ month-on-month self-serve MRR growth and a documented growth playbook
Requirements
What you’ll need- 3–6 years in growth, performance or creative marketing at a PLG, AI, gaming, consumer app, entertainment or adtech company
- Experience running paid social programs with real budgets and demonstrable results
- Hands-on experience with Meta Ads Manager, Google Ads and product analytics, including PostHog
- Understanding of UA metrics and concepts including CPI, ROAS, IPM, creative fatigue and playables
- Familiarity with Veo, Kling and Seedance outputs
- Ability to write hooks, cut videos and prompt visuals
- Systems-oriented approach to turning repeated manual work into agents, templates or scripts
- Links to work and a 2-minute Loom are required for the application
- Must complete a paid take-home, team conversation and paid 1–2 week trial
- Turkish, Spanish, Portuguese or Korean for regional campaigns is an exceptional-candidate trait, not a stated requirement
Benefits
Comp & perks- Competitive salary plus equity
- A real budget and ownership
- Reporting straight to a co-founder
- Unlimited access to Layer and every model in it
- Remote team