Product Marketing Manager

Leadership Connect

. Own the go-to-market roadmap, strategy, and execution for product launches .

Posted 10/26/2026full-timeUnited StatesMid-LevelSenior💰 $140,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in go-to-market strategy and execution for B2B SaaS products, with strong capabilities in developing messaging frameworks and driving cross-functional collaboration. Proficient in data-driven market analysis and creating impactful sales and marketing collateral.

Highest-signal resume keywords

Go-To-Market StrategyProduct Marketing ExperienceData-Driven MindsetCross-Functional CollaborationAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingMarket ResearchMessaging FrameworksSales EnablementData AnalysisCompetitive AnalysisValue Proposition DevelopmentCollaterals CreationWebinar SupportCustomer Feedback Integration

Soft Skills

Written CommunicationVerbal CommunicationPresentation SkillsInfluencing SkillsCollaborative Approach

Industry Keywords

B2B SaaSMarket InsightsCustomer InterviewsGovernment Marketing

About the role

Key responsibilities & impact

Own the go-to-market roadmap, strategy, and execution for product launches
Develop value propositions and messaging frameworks
Drive company-wide adoption and consistency of messaging
Gather market insights through research and customer interviews
Capture purchasing drivers, sentiment, and reactions to messaging
Partner with Product Managers to sharpen offerings based on competitive landscape and customer feedback
Create sales and marketing collateral and internal and external communications
Build training materials and lead sales enablement for key launches
Produce data-driven market stories, case studies, and product guides
Support webinars that advance business objectives
Lead cross-functional efforts across Product, Engineering, Marketing, Sales, and Customer Success
Report to the VP of Marketing
Improve the offering through data-driven processes grounded in market feedback

Requirements

What you’ll need

5+ years of product marketing experience at a B2B SaaS company
Experience building and executing go-to-market plans specific to software products
Superb written, verbal, and presentation skills
Strong analytical skills and a data-driven mindset
Ability to influence and align colleagues across cross-functional teams in a highly matrixed environment
Collaborative, ownership-driven approach
Experience marketing to government workers (nice to have)

Benefits

Comp & perks

Competitive compensation
Regular team-building events
Happy hours
Flexible PTO policies
Medical insurance
Dental insurance
Life and disability insurance
Flexible spending accounts
Unlimited PTO
Eleven paid holidays
$3,000 employee referral program
Employer contribution to 401(k) plan
Rewards and recognition programs
Remote and in-office work options
Diverse and inclusive workplace