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Lease a Bike | Deutschland

Sales Director – Bicycle Leasing

Lease a Bike | Deutschland

. Strategically develop and manage the sales organization .

Posted 10/12/2026full-timeCloppenburg • GermanyLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive B2B sales leadership experience with a focus on developing and managing sales organizations, strategic partnerships, and digital sales strategies. Proven ability to analyze market trends, manage budgets, and report KPIs to executive management while leading teams effectively.

Highest-signal resume keywords
B2B Sales LeadershipTeam Management and DevelopmentStrategic Partnership BuildingDigital Sales Strategy DevelopmentKPI Reporting to Executive Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Sales Strategy DevelopmentBudget ManagementLead GenerationCompetitive AnalysisPerformance Metrics Monitoring
Soft Skills
LeadershipCommunicationCollaboration
Tools & Technologies
Marketplace Systems
Industry Keywords
Bicycle LeasingEmployee BenefitsFinancial Services

About the role

Key responsibilities & impact
  • Strategically develop and manage the sales organization
  • Develop new ideas, projects, and partnerships to further expand the Sales function
  • Lead and expand the New Business Management, Customer Success Management, and Tender Management functions
  • Establish and manage proactive sales controlling based on relevant KPIs
  • Maintain and expand existing sales partnerships, while acquiring new partners
  • Align and continuously develop the product portfolio in response to market requirements
  • Evaluate and optimize channels for direct lead generation beyond marketing activities
  • Develop and execute revenue and budget planning
  • Actively lead the on-site team and travel regularly within Germany and internationally for meetings and events

Requirements

What you’ll need
  • Several years of B2B sales experience in a senior sales leadership role
  • Ideally, experience in bicycle leasing or related industries such as employee benefits or financial services
  • Experience managing and developing teams, both professionally and personally
  • Experience building and maintaining strategic partnerships and cooperation models
  • Experience with marketplace systems that bring companies, partners, and users together
  • Ability to monitor the market and conduct comprehensive competitive analyses
  • Experience developing and implementing digital sales strategies, including lead generation, content/online marketing, and outbound sales
  • Experience preparing and managing budgets and performance metrics
  • Experience reporting KPIs directly to executive management
  • Willingness to travel regularly within Germany and internationally
  • Willingness to work 2–3 days per week at the Cloppenburg location

Benefits

Comp & perks
  • Flexible working hours and 30 days of annual leave
  • Modern hardware, with a choice between Apple and Microsoft devices
  • First-class equipment for the office and home office
  • Attractive compensation package and performance-based bonus arrangements
  • Employer subsidies for company bicycle leasing
  • Company pension scheme
  • Capital-forming benefits
  • Access to various corporate benefits
  • Company car (electric vehicle) and wallbox
  • Comprehensive onboarding
  • Company events such as summer parties and Christmas celebrations
  • Subsidies for home-office furniture
  • Memberships such as Hansefit