Assistant Manager, Trade Marketing – Commercial Planning

Lee Kum Kee USA

. Own the integrated annual commercial calendar, aligning product launches, promotions, customer programs, and seasonal activities with category strategy .

Posted 10/27/2026full-timeCity of Industry • California • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Trade Marketing and Commercial Planning, with a strong focus on executing promotional strategies and analyzing trade spend effectiveness. Proficient in financial analysis and project management, with advanced skills in Excel and PowerPoint.

Highest-signal resume keywords

Trade Marketing ExperienceCommercial PlanningFinancial AnalysisProject ManagementStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Trade Promotion PlanningBudget TrackingROI AnalysisP&L ManagementData Analysis

Soft Skills

Communication SkillsLeadershipCoaching

Tools & Technologies

SalesforceTrade Promotion Management ToolsBusiness Intelligence ToolsExcelPowerPoint

Industry Keywords

FMCGCPGAsian FoodGroceryFoodservice

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Own the integrated annual commercial calendar, aligning product launches, promotions, customer programs, and seasonal activities with category strategy
Turn category priorities into quarterly action plans by segment and customer, with ownership, timing, deliverables, and success measures
Set trade funding targets and spending guardrails by customer and channel
Lead monthly reviews of spend, redemption, volume, forecasts, and accruals
Partner with Sales to define program objectives, execution requirements, and expected returns
Drive consistent, on-time promotion execution, including submission, program numbering, GL coding, and redemption processes
Build commercial launch plans with Product Development and Go-to-Market partners
Lead post-promotion reviews of volume lift, ROI, and execution quality
Translate promotion findings into recommendations for Sales and future plans
Lead and coach two Trade Marketing Executives

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Commerce, Economics, or a related field
5+ years of experience in an FMCG or CPG organization, with experience in Trade Marketing, Customer Marketing, Commercial Planning, Sales Operations, or Trade Spend Management
Hands-on experience planning, tracking, and evaluating trade promotions, including budgets, accruals, and ROI
Strong financial and analytical skills, including trade P&L, gross-to-net, promotion analysis, and the ability to turn data into practical sales recommendations
Advanced Excel and PowerPoint skills
Strong project management, communication, and stakeholder management capabilities
Excellent written and verbal English and Chinese communication skills
Experience in Asian food, grocery, foodservice, or multicultural FMCG preferred as a good-to-have
Experience with Salesforce, trade promotion management, or business intelligence tools preferred as a good-to-have
Knowledge of retailer, distributor, and foodservice trade programs and promotion mechanics preferred as a good-to-have
Willingness to commit to the company’s common goals and demonstrate Lee Kum Kee Sauce’s values and leadership in daily work

Benefits

Comp & perks

Medical, dental, and life insurance coverage
401(k) retirement plan through Principal
Two weeks of vacation
Ten paid holidays
Five sick days
One annual birthday day off
Additional company benefits