Market Development Director – Home Solutions

Legacy Healthcare Services

. Develop and implement a strategic outreach plan targeting community organizations and healthcare referral sources in the assigned market .

Posted 9/21/2026full-timeRemote • North Carolina • United StatesLead💰 $75,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing strategic outreach plans, establishing relationships with community organizations and healthcare referral sources, and achieving referral growth and admissions KPIs. Proficient in preparing and conducting professional presentations and collaborating with marketing teams on promotional initiatives.

Highest-signal resume keywords

Strategic Outreach Plan DevelopmentRelationship Building with Healthcare Referral SourcesProfessional Presentation SkillsCRM Documentation and ManagementReferral Growth and KPI Achievement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic Outreach PlanningPatient-Care Intake CoordinationSales Activity TrackingKPI AchievementCommunity Trend Analysis

Soft Skills

Public SpeakingCollaborationNetworking

Tools & Technologies

Contact Management SystemCRM Software

Industry Keywords

Healthcare ServicesCommunity OrganizationsReferral SourcesPromotional CampaignsIntegrated Programs

About the role

Key responsibilities & impact

Develop and implement a strategic outreach plan targeting community organizations and healthcare referral sources in the assigned market
Establish and maintain relationships with targeted accounts and referral sources to increase referrals and achieve business growth goals
Prepare and conduct presentations, public speaking engagements, and in-services
Attend networking events, conferences, health fairs, seminars, and other community activities to promote Legacy Home Care & Wellness and Legacy Better at Home
Educate referral sources about Legacy services and integrated programs through Legacy Healthcare Services
Collaborate with the marketing team on promotional materials, campaigns, and professional social media promotions
Assist with patient-care intake and service coordination as needed
Track and report activities, monitor account development, and plan next steps using the contact management system
Review reports and activity with the supervisor weekly
Rotate on-call responsibilities and take after-hours calls as needed
Support and grow Home Solutions services by monitoring industry and community trends and referral opportunities
Achieve referral growth and admissions KPIs and maintain required sales and market development activity
Ensure accurate, timely, and complete CRM documentation of customer interactions and sales activities

Requirements

What you’ll need

Ability to develop and implement strategic outreach plans
Experience establishing relationships with community organizations and healthcare referral sources
Ability to prepare and conduct professional presentations, public speaking engagements, and in-services
Ability to attend networking events, conferences, and community activities
Ability to educate referral sources on company services and integrated programs
Ability to collaborate with marketing teams on promotional materials, campaigns, and LinkedIn promotions
Ability to assist with patient-care intake and coordination of services
Ability to use a contact management system/CRM to track, report, and document activity
Ability to take after-hours calls as part of an on-call rotation
Knowledge of industry and community trends and referral opportunities
Ability to achieve referral growth, admissions, sales activity, and KPI goals
Ability to maintain accurate, timely, and complete CRM documentation

Benefits

Comp & perks

Remote work
Full-time exempt position
On-call rotation with other staff as needed