Growth Marketing Lead

Legal & General

. Plan and publish content including blogs, case studies, email, and social media .

Posted 11/4/2026full-timeRemote • United StatesSenior💰 $110,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital and content marketing with a strong focus on SEO strategy, technical optimization, and data-driven decision-making. Proficient in managing paid acquisition campaigns and leveraging analytics tools to drive growth and conversion.

Highest-signal resume keywords

Technical SEOContent MarketingPaid Digital CampaignsGoogle AnalyticsMarketing Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEO StrategyContent DevelopmentOn-Page OptimizationConversion Rate OptimizationData AnalysisHTMLCSSEmail CampaignsMarketing AnalyticsAEO Strategy

Soft Skills

Excellent Writing SkillsSelf-Starter EnergyCollaborationAdaptabilityProblem-Solving

Tools & Technologies

Google AnalyticsSearch ConsoleWebflowMarketing Automation ToolsCMS

Industry Keywords

B2B MarketingLegal MarketingCompliance MarketingContent CalendarGrowth Channels

About the role

Key responsibilities & impact

Plan and publish content including blogs, case studies, email, and social media
Develop a content calendar aligned with SEO strategy and target audience needs
Partner with legal and product teams to translate expertise into accessible, compelling content
Own SEO and AEO strategy and execution, including technical SEO, on-page optimization, and content structure
Plan and run paid acquisition campaigns across search, social, and retargeting; manage budget and ROI
Build and optimize the website and landing pages for conversion
Set up and maintain marketing analytics, attribution, and cross-channel reporting
Run experiments to identify and scale the highest-performing growth channels
Partner with sales to convert marketing-sourced leads into pipeline

Requirements

What you’ll need

3-5 years of hands-on digital and content marketing experience, ideally at a startup or fast-growing company
Strong technical SEO skills and comfort with marketing and analytics tooling (e.g., Google Analytics, Search Console, or similar)
Excellent writing skills; comfortable producing content independently, not just briefing others
Experience running and optimizing paid digital campaigns
Data-driven approach: comfortable setting up tracking, interpreting results, and iterating quickly
Self-starter energy; comfortable building process and infrastructure from scratch in a resource-constrained environment
Experience marketing to legal, compliance, or other B2B professional buyers
Experience with marketing automation or lifecycle email campaigns
Basic website/CMS experience (e.g., Webflow) or comfort making light HTML/CSS edits

Benefits

Comp & perks

Meaningful early-employee equity grant
Comprehensive medical, dental, and vision coverage
401(k) plan
Flexible PTO and paid company holidays