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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates deep SEO expertise with a focus on on-page optimization and strong technical SEO knowledge. Capable of developing strategies that deliver measurable improvements across complex websites while leveraging AI and automation to enhance workflows.
Highest-signal resume keywords
Deep SEO ExpertiseTechnical SEO KnowledgeAdvanced Analytical SkillsExperience with Complex DatasetsStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
On-Page OptimizationSEO Strategy DevelopmentData AnalysisSEO Automation WorkflowsSEO Quality AssuranceTrend IdentificationEvidence-Backed RecommendationsMeasurable Outcome DeliveryCross-Functional CollaborationContinuous Improvement
Soft Skills
Strategic ThinkingAutonomyAdaptabilityProactive ExperimentationStakeholder Management
Industry Keywords
SEO PerformanceGrowth OpportunitiesComplex InitiativesAI AdoptionAutomationCross-Functional TeamsData-Driven InsightsProcess ImprovementMarket AnalysisSEO Roadmaps
About the role
Key responsibilities & impact- Own and drive SEO performance across key markets or complex initiatives
- Shape longer-term SEO roadmaps and identify growth opportunities
- Align SEO priorities with wider business objectives
- Turn complex datasets and competitor insights into strategic action
- Identify patterns, anticipate challenges and influence SEO priorities across markets and teams
- Drive adoption of AI and automation within SEO workflows
- Design, test and implement scalable automation workflows, including SEO QA improvements
- Lead analysis of changes across the portfolio
- Translate findings into strategic recommendations
- Influence cross-functional teams to deliver measurable improvements
- Challenge existing processes and drive continuous improvement
- Share expertise to help others adopt smarter, scalable ways of working
- Report directly to the Head of SEO
Requirements
What you’ll need- Deep SEO expertise, particularly across on-page optimisation
- Strong technical SEO knowledge
- Experience developing strategies that deliver measurable improvements across large, complex websites
- Advanced analytical skills
- Experience working with complex datasets, identifying trends and translating insights into strategic recommendations
- Experience identifying AI and automation opportunities, experimenting with solutions and improving workflows
- Ability to independently own complex SEO initiatives
- Ability to prioritise opportunities based on impact and effort
- Ability to deliver measurable outcomes while navigating cross-functional dependencies
- Strong communication and stakeholder management skills
- Ability to simplify complex analysis, challenge assumptions and influence decisions through evidence-backed recommendations
- Strategic thinking, autonomy and adaptability to solve ambiguous problems
- Proactive experimentation with AI and automation; AI expertise is not required
Benefits
Comp & perks- Engaging development opportunities at all levels
- Tailored flexibility for your work-life balance
- Annual discretionary bonus
- Paid annual leave
- Offices closed between Christmas and New Year's, providing a festive-season break without using annual leave
- Exciting global Legend events
- Extensive global benefits and perks
- Country-specific benefits available through the Talent Partner