GTM Engineer, Growth & PLG

lemlist

. Run growth-led outbound and PLG across the market, starting with the US and expanding to other markets .

Posted 11/9/2026full-timeParis • FranceMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in delivering growth-led outbound campaigns and maintaining sending infrastructure at scale, with a strong focus on performance tracking and campaign optimization. Proficient in creating persona-specific copy and utilizing AI for campaign efficiency.

Highest-signal resume keywords

Deliverability ExpertiseCampaign Performance TrackingOutbound Campaign DevelopmentPersona-Specific CopywritingExperience With PLG Products

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentPerformance TrackingEmail DeliverabilityList BuildingCopywritingCampaign OptimizationAI UtilizationCold Email StrategySystems AutomationMetrics Analysis

Soft Skills

CollaborationCommunicationCreativityAnalytical ThinkingAdaptability

Tools & Technologies

LemlistMCPCRM SystemsConversation-to-Meeting SystemsCampaign Management Tools

Industry Keywords

Outbound MarketingGrowth-Led StrategyProduct-Led GrowthEmail CampaignsMarket Segmentation

About the role

Key responsibilities & impact

Run growth-led outbound and PLG across the market, starting with the US and expanding to other markets
Develop segments, offers, campaign angles, and ramp-up plans
Build and maintain sending infrastructure, including domains, mailboxes, warm-up, rotation, and inbox placement
Launch at least three new campaigns weekly, synchronized with the TAM and CRM
Monitor reach, frequency, creative fatigue, pricing, and campaign performance
Identify small customers who are hiring and bring other small customers into the GTM Club
Run the growth playbook for Claap with the Claap outbound owner
Write precise, persona-specific copy using sales calls and prospect replies, then industrialize it with AI
Enrich Hugo's TAM and feed campaign results back into the shared system
Route campaign replies into the conversation-to-meeting system
Document winning plays for reuse in the evergreen system
Create outbound plays for product launches including MCP, Dialer, and Lead Finder
Use lemlist and its MCP for campaigns and provide product feedback
Publish campaign breakdowns, GTM Club sessions, and webinars using real numbers and lists
Report to Erwan, VP Growth, and collaborate with Hugo, the GTM Engineer for Sales-led and BDR

Requirements

What you’ll need

Location: Paris HQ or remote in Europe, with a good overlap on US hours
Deliverability expertise, including running sending infrastructure at scale and maintaining inbox placement
Ability to demonstrate campaigns that booked meetings or drove signups and explain why they worked
Experience building lists, copy, and campaigns with Claude, agents, or Clay in production
Ability to ship a campaign in hours and build systems that run without manual involvement
Ability to track performance from first email to first payment and identify misleading metrics
Ability to turn real campaigns into engaging posts or breakdowns weekly
Fluent in English
Native English is a bonus
Publicly sharing work and having an audience is a bonus
Experience running outbound for a PLG product is a bonus
Experience in a cold email agency at scale is a bonus

Benefits

Comp & perks

Remote work in Europe or hybrid work from the Paris HQ
Exposure to US and international markets
Opportunity to publish campaigns, breakdowns, GTM Club sessions, and webinars
Work with AI tools and agents in production
Participation in product launches and GTM Club activities